Organization Theory Essay

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180 Part 3: Open System Design Elements and learned that they experienced the same frustrations. “We have companies—our own neighbors here in Colorado—that won’t hire us because we don’t have offices in sixty-five countries,” said John Metzger, CEO of a Boulder firm. Neale-May eventually spearheaded GlobalFluency, an international alliance of forty independent high-tech public relations agencies that share information and jointly market their services. The power of GlobalFluency has enabled small, owner-run agencies to win accounts that once went only to large competitors. Alliance members maintain their independence for small jobs but they work together through GlobalFluency to pitch for regional projects or international campaigns.14 Interorganizational Framework Appreciating the larger organizational ecosystem is one of the most exciting areas of organization theory. The models and perspectives for understanding interorganizational relationships ultimately help managers change their role from top-down management to horizontal management across organizations. Exhibit 5.2 shows a framework for analyzing the different views of interorganizational relationships. Relationships among organizations can be characterized by whether the organizations are dissimilar or similar and whether relationships are competitive or cooperative. By understanding these perspectives, managers can assess their environment and adopt strategies to suit their needs. The first perspective is called resourcedependence theory, which was briefly described in Chapter 4. It describes rational ways organizations deal with each other to reduce dependence on the environment. The second perspective is about collaborative networks, wherein organizations allow themselves to become dependent on other organizations to increase value and productivity for all. The third perspective is population ecology,

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