For this paper, we will discuss the strategic planning at Pepsi-Cola, with the initiative on building and expanding our nutritional business within the organization. Also, we will discuss how building and expanding nutritional business for Pepsi-Cola will affect costs, as well as sales. The risks involved and the financial effects of making the decision to expand on nutritional business will be discussed here as well. It is no surprise that this initiative will affect costs, PepsiCo is proud to owe part of their success to product innovation. Bringing in this initiative of building and expanding nutrition products through product categories such as; Quaker, Tropicana, and Gatorade, calls for effective product packaging, advertising campaigns, marketing campaigns, and research and development.
Team A has defined sustainability and explained why it is important for the financial success of PepsiCo. Team A evaluated PepsiCo and identify the company’s financial stakeholders. Team A described the economic and non-economic business decisions that may negatively or positively affect stakeholders and explained how these decisions may affect PepsiCo’s profits when stakeholder reactions are taken into account. Team A created a sustainability strategy for PepsiCo and identified ways in which it can expand upon current or past sustainability successes, as well as opportunities for turning sustainability shortcomings into areas of growth and way to improves stakeholder relationships. Team A also explained how specific actions and policies must be implemented in regard to environmental issues that will be instrumental in the financial success of the company.
The Coca Cola Company is successful because it performs a SWOTT analysis on the company to pinpoint the areas the company should focus on to improve the organization. After performing the SWOTT analysis the Coca Cola Company chose to focus on the company’s leadership, legal and regulatory, culture, global, technological, innovation, and processes and systems trends in the company. * Leadership in an organizational role requires establishing a clear vision of how the company wants to run its business. Sharing that vision with the organization will allow the company to provide information, knowledge, and the resources to its employees to realize that vision. Appropriate leadership allows the management team to coordinate and balance conflicting interests for all members or stakeholders of the organization.
| Coca Cola carries market development by introducing new types of Coca-Cola in their market by catering the needs of the market such as dietary needs. Coca Cola has therefore introduced a new type of dietary cola that cater to different dietary requirements. Coca Cola has developed a new dietary soda called Coke Zero | Product Development | Cadbury carry out their product development, by developing new products for example new types of chocolate such as the Cadbury Dairy Milk Ritz and Lu chocolate, which they investing highly on through market research. This generated sales and interests and allowed the organisation to get new customers. | Coca cola carries out its product development in almost the same manner as Cadbury except Coca Cola he company's Business Intelligence and Planning Department is responsible for collecting the research and presenting it to the Consumer Marketing Department.
These three key aspects of each company are compared and contrasted in order to come to a positive decision about the merger. Finally, the merger is concluded to be a great decision for the two companies. SCOPE The merger between Coors and Molson are highlighted in this document. In order to come to a decision about the merger, the companies’ top competitors are mentioned. Information flows, as well as beer processing flows, are discussed.
Their basic mission: “Whole Foods Whole People Whole Planet are the elements that play a vital role in their company’s success”(Thompson, Strickland & Gamble, 2009). These qualities impact their company in a positive manner by lessening their competition and making them one of the fastest growing segments of organic food
MKT Case4 New Belgium Brewing (A): Gaining Competitive Advantage Through Socially Responsible Marketing Shuzhe Zhang MKT360 4/1/14 Summary From its roots in a Fort Collins, Colorado, basement, New Belgium Brewing has always aimed for business goals loftier than profitability. The company’s tremendous growth to become the nation’s third-largest craft brewery and ninth-largest overall has been guided by a steadfast branding strategy based on customer intimacy, social responsibility, and whimsy. The company’s products, especially Fat Tire Amber Ale, have always appealed to beer connoisseurs who appreciate New Belgium’s focus on sustainability as much as the company’s world-class brews. Despite its growth and success, New Belgium has managed to stay true to its core values and brand authenticity—the keys to its marketing advantage in the highly competitive craft brewing industry. Corporate social responsibility Gains momentum beyond the courtroom to the far more powerful marketplace current and future manager of business must realize that business ethics not so much about the installation of compliance codes and standards Necessity for Ethical, values-driven company Mission statement :To operate a profitable brewery which makes our love and talent manifest Core values and beliefs 1.
From the complied information the decision making process begins. Marketing Strategy is defined by businessdictionary.com as an organizations strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business (BusinessDictionary.com, 2012). The marketing strategies and tactics of Kudler Fine Foods are preceding in the right direction and with minor adjustments and increased marketing research the goals of increased revenue and cost reduction will be met. In conclusion, marketing research is an essential part of Kudler Fine Foods’ ongoing success.
Strategic Initiative Paper FIN/370 February 19, 2012 Strategic Initiative Paper Strategic and financial planning is an important part of Wal-Mart Stores Inc.’s success. Wal-Mart constantly plans strategic initiatives to make the business the best in the industry. Wal-Mart’s three basic beliefs are respect for individuals, service to their customers, and to strive for excellence. These beliefs have instilled a strong company culture that is always able to implement those strategic plans through cohesive team work and unity. This paper provides information describing the relationship between strategic and financial planning for this organization.
The company is world-renowned for its golden arches, and a varied menu that includes the Big Mac, McNuggets, and other well-known food items. The restaurants are operated by the company or by independent owners under franchise agreement. The company’s main competitors (in order of sales) are Starbucks, Wendy’s and Burger King, (McDonald’s, 2012). McDonald’s continues to build its brand and stay competitive through the use of marketing research. Specifically, the company strives to identify and understand customer desires in a constantly changing environment so that it meets those needs better than the competition, (The Times 100 Business Case Studies,