For this paper, we will discuss the strategic planning at Pepsi-Cola, with the initiative on building and expanding our nutritional business within the organization. Also, we will discuss how building and expanding nutritional business for Pepsi-Cola will affect costs, as well as sales. The risks involved and the financial effects of making the decision to expand on nutritional business will be discussed here as well. It is no surprise that this initiative will affect costs, PepsiCo is proud to owe part of their success to product innovation. Bringing in this initiative of building and expanding nutrition products through product categories such as; Quaker, Tropicana, and Gatorade, calls for effective product packaging, advertising campaigns, marketing campaigns, and research and development.
The Committee believes that our executive compensation programs have met their objectives. PepsiCo has been able to attract and retain the executive talent necessary to support a corporation with a long-term history of strong sales growth and superior shareholder returns. Specific Compensation Programs PepsiCo's executive compensation mix includes a base salary, annual cash bonus awards, and long-term incentive compensation in the form of performance units and stock options. Overall, these programs are intended to be
‘A’ class Marketers Author: Thomas Abbott Editor: Catrin Edwards Research What is marketing? Marketing is the management process that identifies, anticipates and satisfies what the customer needs and wants. Marketing is a process at the beginning of the product to identify the target market and make the product well known. The two companies chosen are Coca-Cola and Skittles. I have chosen these products because they have been around for a long time and a very well known.
The Coca Cola Company fabricates the treacle ( soda ) and sells it to the Coca Cola Enterprises, they are responsible for the production, distribution and sales. 3. Outbound logistics; Coca Cola has one of the best and most efficient outbound logistics. The end product is made in it’s own country factory’s. The end product gets stored and is delivered to all it’s clients.
MISSION, VISION & VALUES I have select a publicly traded company namely Pepsi as my brand for this project. At PepsiCo, which manages the brand Pepsi they believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for business. Pepsi as a Brand mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. They seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to their employees, business partners and the communities in which they operate. And in everything they do, they strive for honesty, fairness and integrity (Stephany, 2012).
Strategic Issues Strategic issues are fundamental policy questions or critical challenges that affect, an organization's mandates, mission and values, product or service level and mix, clients, users, or cost, financing, organization or management. Pepsi and Coke both faced with several challenges from, could there be a boost in carbonated soft drink sales, to could the newly introduced products provide them with a steady increase in revenue for both companies. Staying In Line With Coke Everyone knows that Pepsi number competitor is Coke, and a lot of the things that Pepsi partake in were designed to compete with Coke. One of Pepsi’s main focuses is to “stay in line with Coke.” What I mean by this is that being on top of things when it comes to Pepsi’s advertising, new products and etc. Many of the brands that the two companies have are intended to be direct competition of each other.
The entire corporation’s success it based on the ability to conduct its business on the global market while maintaining a local approach (it’s a world-wide business that is always local) and also because it reinvents its brand over and over through the years. Coca Cola Enterprises is a franchising organization which basically means that it offers licenses and contracts to local subsidiaries and local businesses around the world. With these licenses they are authorized to sell and to bottle the Company soft drinks, basically the corporation only sales the original syrups while the final products are manufactured by these licensed businesses. The licenses itself are valuable under certain territorial boundaries and under conditions that guarantee the highest standards of quality. Organizational structure and decision making process The Coca Cola Company is a hybrid, global and complex corporation that has incorporated an effective and efficient organizational structure that helps the company to manage its
According to Jones, "organizations use technology to become more efficient, more innovative, and better able to meet the needs and desires of stakeholders" that is, to increase the value of their incentives, compensations, and products or services (2013, p.243). Coca-Cola, AT&T, and Dell use many of their core competencies to keep their competitive edge in the US and abroad. Travel to almost any corner of the globe and you will see a familiar red and white beverage logo in a variety of languages. This brand recognition is due to the marketing competencies developed to edge out other companies in the beverage industry (Jones, 2013). The Coca-Cola Comany mission statement "To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference" is expressed in their global commitments and in a recent global ad campaign to increase awareness of calories consumed vs. calories expended (The Coca-Cola Company, 2013).
Although that sounds corny it is nice to know that they think past the concept or making money. PepsiCo’s mission is “to be the world's premier consumer products company focused on convenient foods and beverages.” (http://www.pepsico.com). Although in PepsiCo’s vision statement they mention something about improving the world, they prove that they are all business in their mission statement. Coca-Cola demonstrates that making the world a better place is part of their mission in their mission statement. The Coca-Cola Company offers a wide variety of drinks like: Sprite, Fanta, Dr. Pepper, Minute-Maid, and PowerAde just to name a few.
Because of the great culture Starbucks has established as being a caring, and growing organization which puts great emphasis on their mission, core and shared values, they tend to recruit the best talented people. Once employed in the organizations employees become more than just an employee they are considered “partners” starting a career where they become involved in the corporations success of making and selling coffee. Partners receive training and classes which help develop them so that they are promoted from within, into management positions. Training and developmental classes also prepare organizational management to recruit, manage and conduct performance appraisals, and retain its best talent. Finally, I feel that Starbucks strategic plan to maintain an effective and profitable workforce stems from the extraordinarily diverse compensation and benefits package it offers its partners and management team.