Apple is not only product oriented. They do take on a market orientation approach as well as they also spend time figuring out what the customer wants through market research. The marketing concept used by the Apple Company divided into 3 categories which are customer oriented, organization objectives and coordinated market activities. In Apple Company, they have applied marketing concept into their business. As we set to know, the marketing concept means determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors do.
Apple Make-vs.-Buy Decision Page1 1.) Based on the information given but in your own words, explain what approaches to recruiting might be best suited for Apple’s talent acquisition. The organization Apple Inc is a very famous organization around the world and is engaged in the activities related to manufacturing of micro chips and other computer accessories for customers. The organization needs to make sure that it has best quality workforce in place which helps organization in a manner that it helps organization to make sure that it provides good quality products to organization. Organization is in the need of very good quality employees and there is a need to have proper strategies for recruiting the employees.
People-Apple studies their consumers to find their wants, he surrounded his company with creative, innovated employees who could fulfill those customer wants, and he has built a successful brand that has customers returning to buy Apple products. 2. Apple store employees must have a passion for Apple products, they must be tech savvy and very knowledgeable of their products. Apple store employees are the front line connection to the consumer so they have to be able to listen and interpret customer likes and dislikes and be able to communicate those likes and dislikes to management. In turn, Apple executives must have a passion for Apple products, be tech savvy and knowledgeable of their products and they must have open communication with store employees and listen to their ideas.
* Brand images plays a vital role in making the apple brand from social to business form. * According to the feedback of the customers we will implement the new product with the change and new features added in to it. * We can examine the customers based on the number of visitors to the apple websites. S/O ANALYSIS Strengths Innovative– It involves all the features that a mobile product consists of and it has innovative touch screen. Compatibility – It is restricted in terms of upgradeability as it works with iTunes, apple products and OS software tools.
Lastly discuss the decision for action that should take place. The organization that we will be covering is Apple, Inc. If you think about it what is Strategic Management really? There are so many definitions for strategic management but which one truly fits this situation. First let’s break the words down.
Those managers will have their own team that they will lead and guide in order to achieve company goals. Those managers direct what work needs to be done in order to continue business. This just shows that just at the management level there are many different things that they are responsible for. They use the team their apart of in order to either gain information collect data and or make decisions based on. (Meyer (2010)).
Marketing Mix: Apple Inc. How does a company promote and ensure profitability of a product or service? “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (American Marketing Association, 2013) A company uses marketing to achieve success by incorporating all aspects of marketing into their marketing plans. A company with an effective marketing plan will be successful, have well defined goals and objectives integrated into their marketing mix. The market mix consists of the marketing choices and direction the company or organization takes to promote its product. The market consists of the direction and choices that are made to promote this product or service.
During a time of rapid digital growth, it has become almost necessary to become familiarized with various digital platforms as means of communication and marketing. Between social media, video, and mobile advertising, it is important for Bornstein to understand what sells the most in driving consumer loyalty as well as new customers in being able to successfully budget across these various existing digital platforms. As a targeted Sephora consumer myself, being a female in my twenties, I personally refer to mobile and social media means of communication and research. Between Facebook, reviews, and Group on, I combine all three in knowing what the hottest products are and how satisfied people are with their purchase. Through Group on I always check for existing deals, which drive me to purchase a product even more.
a. What are the value creation, capture, slippage and destruction challenges facing Apple? A great deal of Apple’s success is directly related to its ability to continuously innovate, and challenge existing uses for technology. Apple has been able to create value through a steady pipeline of innovative products. For example, the Apple iPhone has successfully transformed the mobile handset industry, thus creating a great deal of exchange value for Apple, and use value for its consumers.
The latter brought even more profit to the company and was followed by iPhone, Mac book and iPad. Those products` popularity helped Apple to become one of the top companies in the world. (Dougherty,2010) Organisational culture There are numerous definitions for organisational culture. For example, Mullins described it as “The collection of traditions, values, policies, beliefs, and attitudes that constitute a pervasive context for everything we do and think in an organisation.“ (Mullins, 2010, p.739) In easier words, corporate culture shows, how things are done in the company. Taken into account Handy`s four types of organisational culture, Apple Inc. has a mixture of power and task cultures.