I am A Wife. And, not altogether incidentally, I am a mother" (380). She relies on her own experiences as a wife and mother to gain her audience's trust. Brady shows her arguments by using logos as she gives, probably the most duties of a wife that the reader can even ponder. She is very descriptive and helps produce an exact image in the reader’s mind.
She realized she could do anything she wanted and she wanted me (Meg) to recognize that I could do the same.” Meg Whitman became an Oprah-Like figure. Fortune Magazine twice named her (in 2004 and 2005) the most powerful women in the American Business. She was also featured in Forbes Magazine in its 2007 list of best Bosses for delivering “Superior returns to shareholders while not gorging on outrageous pay packages.” In 2009, Meg Whitman began her political career and ran for Governor of California. As a role model she hasn’t forgotten where she came from, how she got to where she is now and always looked back to see if she could help those who came from that same place. I admire her work and accomplishments because it’s rare to see a woman in America that has gone that far as she did, in which America, the majority of
Through the use of marketing tools and techniques, the Girl Scouts of America were able to evolve with the times while keeping their core values in place. With further refinement of their marketing approach they will be able to continue to provide their unique, valuable brand of service to even more young women all over the world. II. Situational Analysis A. Environment 1.
Rankin’s confidence and boldness showed through in the successful formation and implementation of the idea. She inspired and motivated her followers by “lighting the flame” of inspiration to reach ambitious goals that would not seem possible to reach
What are the major skills Jovita Carranza has demonstrated in her career at UPS that have made her a successful leader? Jovita has shown that she has taken on any opportunity that presented itself to her, while taking the new positions she used it as opportunities to gain better insight into the UPS operations while building on her skills to better position herself for the next opportunity within the company. She epitomizes the A-O-R model, action-observation-reflection model is when a person not only acts but observes and reflects on the new learning and opportunities for improvements on actions that may have not been successful or needed to be altered for a more successful outcome the next time. Ms. Carranza further solidified this by stating, "Sit back and listen and observe", you "learn more by not speaking " (Hughes et all, 2012). Consider the spiral of experience that Jovita Carranza has traveled.
Oprah uses her media to encourage individuals to develop and use their talents for the greater society. Oprah’s leadership style has three branches, her team, values, and vision. She invests in top talent, seeks out smart mentors, values her customers, and sees the importance of constantly nourishes each relationship (Hendrick Johnson, n/d). Oprah is well known for spreading her wealth, she gave to people on her television show and established several philanthropic efforts that better the world. She launched the Oprah Winfrey Foundation, a school in Africa, and Oprah’s angel network (Goudreau, 2010).
She is not afraid of being real by sharing her own experience, including her setbacks and mistakes, to motivate others. Leveraging her fame on multi-award winning talk show, Oprah uses her influence and power to lift up people and make a better world. She has clearly become a brand. She understood that everything she does is the reflection of her brand. She cares about her reputation and is not interested to license her name for monetary gain.
Lady Gaga’s team understood that imagery was a large element of her brand and utilized the platform that YouTube offered. The social media strategy also included setting up personal interviews with influential music bloggers, which generated over 10 million impressions, and recording "webisodes" with flip-cams that captured her behind the scenes intimate moments. Lady Gaga’s brand can be described as authentic and passionate; passionate because the bond between Gaga and her fans is genuine as she is in charge of her social media activities. While the shock value of her character can be blinding, the talent she possesses outweighs and lends itself to her long-term brand authenticity. The key brand attributes for the brand are her artistic/eccentric sense of style and meticulous
Mass media plays a key role in manufacturing people’s way of thinking. In particular, television, advertisements, magazines and Internet present images of the ideal woman prompting a number of people to conform to the outlined standards. This paper explores the connection between advertised media images of women and reality. The paper examines related Internet resources such as popular culture magazines and encyclopedias. Also, interviews are used as a way to have a thorough insight into the topic of research.
Even nowadays, in Eastern parts of the world men are still dominating in many aspects of our life. However, in western countries women were able to break out from stigma and gain the power to lead. In my research paper, I am not going to discuss the history or aspects of this global change. However, I want to concentrate more on personality and leadership traits of the most powerful women in the world. Could women manage their jobs well and exceed other’s expectations?