Operations as a Competitive Weapon at Starwood

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1. Operations as a competitive Weapon at Starwood ________________________________________ The key inputs of Starwood’s: New meeting planning processes include the infrastructure to synchronize the paperwork across their various locations and assigning a “Star Planning Concierge” for meeting planners. Other inputs include the radio phones handed out to meeting planners for immediate concierge access. These inputs are carried by the various Starwood employees such as guest attendants, hotel managers, and the concierge. It is the responsibility of the staff to carry out the inputs in order for a satisfactory output. The outputs: are in turn the quality service provided by Starwood for its customers. These services include the synchronized paperwork across locations and providing meeting planners with 24/7 accessibility to concierge. These services in effect will increase the value for the meeting planners and attendees by enhancing their experience and will increase future business. These outputs are measured by the surveys which are done by the meeting planner. ________________________________________ The core processes and meeting planning Customer relationship: Through various print advertisements, Starwood is able to attract a wide range of business travels. One of the key advertising outlets for this company is USA Today and The Wall Street Journal as well as Television advertising. The main goal of advertising is to make the business travellers to feel part of the process of decision making on conferences and meetings. This is with the hope that through the good experiences and their previous stays at the properties of Starwood they will become more encouraged to hold their meetings at Starwood again. This shows that through the deployment of the program on Starwood Preferred Planner. Production Development or new Service: In order to identify whether

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