Operation Management Of Panasonic Corporation

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Panasonic Corporation ( Panasonikku Kabushiki-gaisha) formerly known as Matsushita Electric Industrial Co. Ltd. is a multinational corporation based in Kadoma, Japan. Its main business is in electronics manufacturing and produces products under a variety of names including Panasonic and Technics. Since its founding in 1918, it grew to become the largest Japanese electronics producer. In addition to electronics, Panasonic offers non-electronic products and services such as home renovation services. Panasonic was ranked the 59th largest company in the world in 2007 by the Forbes Global 500 and is among the Worldwide Top 20 Semiconductor Sales Leaders. For 90 years since establishment, the name of the company was always topped with "Matsushita"; before the company renamed itself on October 1, 2008, the company's name was Matsushita Electric Industrial Co., Ltd.", which was used since 1935. In 1927, the company founder adopted a brand name "National" for a new lamp product, knowing "national" meant of or relating to a people, a nation. In 1955, the company labeled its export audio speakers and lamps "PanaSonic", which was the first time it used its "Panasonic" brand name. The company began to use a brand name "Technics" in 1965. Multiple brand age lasted for some decades. In May 2003, the company put "Panasonic" as its global brand, and set its global brand slogan, "Panasonic ideas for life."The company began to unify its brands to "Panasonic" and, by March 2004 replaced "National" for products and outdoor signboards, except for those in Japan. On January 10, 2008, the company announced that it would change its name to "Panasonic Corporation" (effective on October 1, 2008) and unify "National" in Japan to its global brand "Panasonic" (by March 2010)[8]. The name change was approved at a shareholders' meeting on June 26, 2008 Panasonic was founded in 1918 by

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