Operation Essay

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Access to HE Diploma Assignment Brief. PATHWAY TITLE: | ACCESS TO HE DIPLOMA BUSINESS | UNIT TITLE: | OPERATIONS MANAGEMENT | OUTCOME NUMBERS COVERED BY THIS ASSIGNMENT: | 2.Understand the importance of strategic operations management | STUDENT: | | ASSESSOR: | Alan Stevenson | | | INTERNAL VERIFIER: | | DATE SET: | 7th-MAR-2011 | DATE VERIFIED: | | DATE FOR SUBMISSION: | 28th-MAR-2011 | DATE SUBMITTED: | | BACKGROUND INFORMATION/TEXTBOOK REFERENCES | Resources from Course Plan; Websites; Hand-outs; textbooks | ASSESSMENT CRITERIA: | 2.1 Discuss differing operations strategies2.2 Evaluate operations strategy in a given scenario2.3 Identify the strategic importance of operations management in the decision-making process | TASKS: | 1. Discuss the four approaches of operations strategy - give examples and present the pros and cons of each.2. Use the Polar Axis method to produce a diagram depicting the performance objectives of the company in the Ryanair case.3. Discuss how important the “operations element” was to the success of Ryanair’s strategic decision and whether this is always the case. | STUDENT DECLARATION: I CAN CONFIRM THAT THIS ASSIGNMENT IS ALL MY OWN WORK AND THAT IT CONFORMS TO THE COLLEGE POLICY ON PLAGIARISM AS LISTED IN THE ACCESS HANDBOOK AND ON SEENET: | SIGNATURE: | Learning Outcome 2 – Understand the importance of strategic operations management 2.1 – Discuss differing operations strategies There are four main approaches to setting an Operations Management strategy – “Bottom-Up”; “Top-Down”; “Operation Resources”; & “Market Requirements”. Discuss each approach - give examples and present the pros and cons of each. 2.2 – Evaluate an operations strategy in a given scenario a) Use the five axes of the “polar representation” of Performance Objectives to produce a diagram depicting the performance objectives

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