Cashiers advise about special offers; customers get to know individuals due to frequency of visits, and shop there feeling they have made a friendship. Cashiers are faster with large purchases; shoppers waiting with few items can become frustrated. What knowledge do users need of procedure and equipment? Users need to identify which tills are for baskets and trolleys; customers use dividers to distinguish between orders, customers only interact briefly with the UI - chip and pin panel and customer viewing panel showing product/price and cost. The new system has a rigid procedure, when to scan, locate bar code where to place item, problem-solve, total shopping, when to enter vouchers, loyalty card and payment.
Finally, the research findings can also be used by managers of second-hand clothing to better understand their customers. First the findings regarding motivations allows the managers to understand what drives consumers to the stores which then gives them the ability to better tailor messages to the consumers. Second, knowing what moderates their motivations, and what the consumers are looking for enables managers to better adapt their offerings to satisfy the shoppers. Here we give some specific examples of what a second-hand shop manager could consider based upon what participants of our study discussed. Consumers say that store characteristics are important and therefore managers of thrift-stores need to utilize commonly known retail techniques
Comparison to other innovations mentioned at the end of the case. At the end of the case Ives mentions the way customer services have transformed due to customer convenient and cheaper fulfillment alternatives. Some of those technological innovations in those fields could be compared to web-based shopping and online grocery shopping and sometimes they cannot be. Banking: Banking could be compared to buying a commodity. Instead of going to the clerk, one can go to the ATM and withdraw money.
Instead of spending the time and money to perform traditional focus groups, online focus groups and web communities can allow a mediator to get real time information without having to leave the office or inconvenience any customers or potential customers. There are numerous advantages to using online surveys compared to traditional surveys. First, it allows for rapid development and real time reporting. Internet surveys can be sent out to a much larger
Comparison of Communication Style Wal-Mart v/s Sears Both, Wal-Mart and Sears retail outlets have embraced low price strategy to motivate customers to buy their goods. These two retail outlets have many marketing strategies in common. They also have some different approaches when dealing with customers of diverse culture. Wal-Mart aims to sell specialized items to its customers. In regard to this, Wal-Mart management stocks items that they feel would sell out faster during specific times.
It also benefits the consumer by allowing them to cut back on gas and other expenses by shopping online. The bigger the company, the bigger the chance that they offer e-commerce as well as a brick and mortar based business. More retailers have begun to view the internet as an opportunity rather than a threat. A consumer can find just about anything online, from groceries to real estate. One of the benefits of e-commerce is that it is quicker, easier and less expensive to start up and begin trade.
By minimizing handling of goods through the use of direct shipments form the manufacturer to the store, as well as the use of cross-docking techniques where items are shipped to a cross-dock and then distributed to stores, Costco is able to minimize handling time. This minimized handling enables Costco to cut costs due to less labor involved. Costco also buys items from retailers on the grey market at deeply discounted prices that it can pass onto its customers. Often times, because Costco has such a rapid inventory turnover, Costco is able to buy products and sell them before the invoice is due, often taking advantage of early payment discounts, and in essence, the vendor finances purchase, and Costco is able to pass those savings onto its customers. I think that Cosco’s biggest weakness is that they are not overly forward-looking.
The shipping costs are a good example. Amazon just need to transfer products from manufactures to its warehouse, after order online, products will ship to customers directly. While traditional shopping style may be need to pay more fees for transportation management system. Therefore, Amazon has shown more competitive advantages in providing cheaper product. Easier for vertical comparison Amazon never loses passion on
Petty cash can also be used to purchase office supplies, such as ink for the printer or candy jars for the customers. This must be documented accurately and at the time of the purchase. Include the date, the amount and the reason for the purchase, and if it was for a business lunch include the number of people who attended. The more detailed you are, the easier it will be for you to reconcile the petty cash you use later. About petty cMany companies have a petty cash fund.
So Groupon provides the opportunity to the merchants to make their business in this off pick hours. Groupon gives the chances to the merchants to get the minimum number of customers for what they might be beneficial by the discount they offer. So it offers win-win deals for the merchants. So this avoids the risk of not getting enough customers for a certain deal. 3.