It all depends on how it is used. Internet can strengthen the core values of brands thanks to original and interactive applications. But sometimes if not enough attention is paid, Internet may dilute the brand values. So many precautions have to be taken to avoid the dilution of brand narratives and some managerial implications are developed in this article, especially concerning e-shopping. JEL: M31, M37 KEYWORDS: Brand management, Internet, Communication, Luxury, Semiotic analyses.
It also benefits the consumer by allowing them to cut back on gas and other expenses by shopping online. The bigger the company, the bigger the chance that they offer e-commerce as well as a brick and mortar based business. More retailers have begun to view the internet as an opportunity rather than a threat. A consumer can find just about anything online, from groceries to real estate. One of the benefits of e-commerce is that it is quicker, easier and less expensive to start up and begin trade.
I believe this to be true because they offer some of the newest technology in their store and it is place where people can actually interact with salespeople in real life. So much is lost in the digital age when someone can purchase something with a few clicks of a mouse. That being said I believe that Best Buy must focus a little more on their online sales to avoid being overtaken by sites like Amazon and Ebay. By doing this they will be holding true to their mission one hundred
Nowadays that using an internet has increased. A lot of merchants have put their whole goods on websites. You can view and shop whenever you want! There are three reasons why shopping online is so much better than shopping at stores: saving money, saving time, and helping environment. You can save much money by shopping online because you don’t have to drive to stores.
How does online shopping compare to traditional shopping? Online shopping has opened up entirely new possibilities in the world of shopping. Customers are now allowed to shop worldwide, hit great internet sales, and comparison shop all from the comfort of home. When retailing on the web started, sometime in the middle to the late 1990s, it gave rise to the debate which is still ongoing, about online vs. traditional shopping. Despite the fact that shopping centers are still being swarmed by shoppers, just as they do on the Internet, the question still remains – whether online shopping will conquer all, or if traditional shopping will survive this increasing onslaught of e-shopping?
KC Fashion will be offering online shopping where people can choose from range of products and find out useful information’s about the business. Starting online business will give the KC Fashion the benefit of having access to millions of customers, but there will be also a lot more competition. Like the name of any other business, the better is to go for something short and catchy that will be east for people to remember. KC Fashions will be have same name as it called which makes to easily to find their website and services what they provided. Other factor that the online business needs to consider is to making sure that their design of the website matches the product.
By utilizing internet surveys this allows Red Lobster to reach a much larger respondent base with the click of a button. This also allows the company to respond quickly to the customer’s needs and market shifts. Furthermore, it makes it much easier for the company to organize their data compared to traditional surveys. This dramatically reduces the man power and cost necessary to perform marketing research. Instead of spending the time and money to perform traditional focus groups, online focus groups and web communities can allow a mediator to get real time information without having to leave the office or inconvenience any customers or potential customers.
Comparison to other innovations mentioned at the end of the case. At the end of the case Ives mentions the way customer services have transformed due to customer convenient and cheaper fulfillment alternatives. Some of those technological innovations in those fields could be compared to web-based shopping and online grocery shopping and sometimes they cannot be. Banking: Banking could be compared to buying a commodity. Instead of going to the clerk, one can go to the ATM and withdraw money.
What have you learned from this case study that you would be able to apply in an organization where you have previously worked or currently work? The influence of the Internet and e-commerce on the economy in general, and business practice in particular, has been tremendous. Changes are happening rapidly. For instance, the direct-business model employed by industry giants such as Dell Inc. and Amazon.com enables customers to order products over the Internet and thus allows companies to sell their products without relying on third-party distributors. Similarly, many companies reported that business-to-business e-commerce provides convenience and cost reduction.
Because, as the economic decline, the price is the main issue for individual consumers and corporate customers, they always compare the prices with other competitors. Moreover, the marketing strategy is good for marketers in today's economy, such as trade in promoting, brand building and innovative products that these factors will attract new of clients and allow businesses increase their margins. Challenges and opportunities to play a greater role in marketing in the modern economy. It is true that technology has changed leading to advances in transportation, communications, computers and information technologies, automobiles, and so on. Such factors have led marketers achieve their potential customers.