Olivetti Modernism

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Introduction The impact of the Olivetti brand upon Italian and global design was quite a considerable and far-reaching one. The concepts and practices put into place within the company, production lines, professional community, social spaces and territorial organisation revolutionised the means and manner in which modern industry interacted with society. Founded in 1908 in Ivrea, the company initially produced just typewriters, but expanded exponentially over the next decades to touch upon multiple other sectors; an aggregation that seemed to many to be an eclectic approach to business but rapidly gained supporters for it’s comprehensive philosophy. At the root of the Olivetti philosophy stood the belief of integration between the modern industrial…show more content…
However, he didn’t concur with the current method that modernism could resolve all problems from within the logic and space of the factory. A more complex stimulus was needed, which he considered to be education. For people to better understand the advancements and to be sufficiently qualified to take a role within the global transformation of production, and with the lack of sufficient support from the government, it would have to be industry that provided the instruction. Furthermore Camillo believed that industry should be a complementary system with its surrounding environment and not at odds with it. The factory should actively participate in the growth of the area and community around it fostering a space within which all can benefit economically and…show more content…
Their annual production rate increasing exponentially between 1914 and 1929, going from just 1’300 typewriters to 13’000. Through a careful cultivation of direct and personal relationships, and fostering of a sense of community and trust with his employees the factory went from strength to strength, even during the beginning of the 1920’s when strikes and protests were rampant in Italy. The active interest in the welfare and education of their workers became an important symbol for their company throughout the
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