Okay Essay

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Amanda Churchill Period 4 Nicholas Inattentional Blindness Using your eyes to process information for your brain is known as visual perception. This is often associated with simple tasks, such as driving. One must focus on the road, the speed limit, and traffic lights amongst other factors. A majority of the time, drivers concentrate on what they are expecting to see, an example being some of the obstacles listed. The inability to see an unexpected object due to focus being on another object is known as inattentional blindness. The term “inattentional blindness” was created in 1992 by scientists Arien Mack and Irvin Rock. Essentially, their results show that humans are likely to not see something in front of their eyes when giving their attention to another object. This is why we notice some visual information and not others. The subjects’ attentional capacity also plays a factor, as some tasks are a second nature to some as opposed to others, such as driving. Inattentional blindness, or perceptual blindness, is one of the few types of “blindness” that has been observed in humans over the course of time. It is often confused with “change blindness” though they have profound differences. Much like inattentional blindness, change blindness is a type of blindness that occurs when the observer fails to notice a difference when there is a change in their surroundings. One of the crucial differences between inattentional blindness and change blindness is that in change blindness, the change must be compared to another image prior to. Inattentional blindness does not require a comparison; rather it is the failure to detect and unexpected stimulus. Though the phenomena of “blindness” cannot fully explain or answer how much information our brain can manage consciously and or subconsciously, it does show for how much attention we can give to certain tasks and

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