Ohlins Chemicals: Leadership and Communication Problems

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1. How would you rate the leadership and communication skills of Ohlins management? Explain your reasoning Answer: Firstly to rate the leadership and communication skills of Ohlins management, I should ask myself the following Questions and accordingly I can rate their communication is not effective and need improvement due to below : 1. Did they set objectives for each sales unit? They decided to widen its product mix and enter the textile market, starting first in the United States. If Ohlins succeeded there, the plan was to introduce the textile products into European markets 2. Did they have communicated their vision and mission to employees? They didn’t 3. Did they set planning & budgeting? & Did they select staffing sales force with HR ? They decided that Twenty-four sales territories were set up to sell the new line of textile products, and two salespeople were reassigned or hired for each sales territory, they selected Ulrik Johansson as of one of the salespeople assigned to this new division based on his excellent track record selling textile-related products for other companies before joining Ohlins. Also the Ohlins textile sales force is separate from the industrial chemicals sales force. While both share the district offices, warehousing, and delivery facilities, management of the two sales forces is handled differently. Each office has a district sales manager for the industrial chemicals salespeople and another district manager in charge of the textile salespeople , In addition, Ohlins created a national sales manager position to lead the forty-eight salespeople handling the textile products line. And Mike Page has been promoted to this position based on his productive industrial chemicals salesperson for ten years  According to above they set plan without considering the budget and selection staffing was based on their

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