The business that I have decided to base my documents on is a restaurant. The name I have chosen is ‘Murphy’s Restaurant’. I got this idea as I previously worked in a local restaurant and I am interested in how the food industry works. I have chosen my main colours to be black and white as I think the two colours contrast well against each other. I chose the name ‘Murphy’s Restaurant’ because if I ever set up a business in the future I would like it to be a family business. Along with serving food my restaurant also hosts a number of bands during the weekends, offering the local area plenty of variety in their nightlife.
My first business document is a publicity flyer, which is A5 and double sided. Its main aim is to attract customers to my newly opened business. It lets the public know the times when food will be served, when service is halted and also the name of the musicians playing during the weekends.
I first designed my flyer by hand on an A4 page and then scanned it on to my home computer using my own scanner. I then annotated it so that I would know about anything that needed fixing or improving. I then design my new flyer on Microsoft Publisher. I kept my font consistent the whole way through my flyer except for in the main title bar. I then gathered images from the internet and inserted them into my flyer.
In my opinion I think my flyer is eye catching, that the two colours, black and white that I chose for my cooperate image, are a good contrast. I also feel as though my flyer does a lot to get customers interested, it also gives contact details as well as a website address.
I feel that one of the main weaknesses of my flyer is that the second page looks bare compared to the first, as the first page contains a couple of graphics. Another weakness of my flyer was that my initial draft was on an A4 page. In my opinion I thought this was too big to hand out to any customers, weather on the street or through letter boxes, so I decided to...