Obsolesces of Home Phones, Part Ii Essay

1287 Words6 Pages
Abstract In this assignment, I intend to one (1) Discuss obsolesces of home phones in terms of its repositioned target market demographic using U.S. Census Data. Two (2), determine the types of research needed to reposition the home phone. Three (3), I will discuss the method(s) I would use to increase adoption rates. Four (4), I will determine if a new service component will provide new interest for the home phone. Fifth (5), finally, I will anticipate the most likely distribution problems that I may encounter and how I would address them. Obsolesces of Home Phones, Part II Home phones are quickly becoming a thing of the past, at least according to a recent study done by the Centers for Disease Control (CDC). Nearly 18 percent of American homes use cellular phones as their primary, home phone, forgoing traditional landline versions. Discuss obsolesces of home phones in terms of its repositioned target market demographic using U.S. Census Data The targeted market demographics for home phones were 29 years old and younger; and for households that were 65 years old and older. The number of households with cell phones increased from 36 percent to 71 percent between 1998 and 2005, according to new data released by the U.S. Census Bureau. This corresponded with a decrease in households with telephone landlines, particularly households headed by young adults. One way to help promote the use of land line home phones could be to reverse the trend of the government giving and paying for cell phone for the poor. Give them a cheaper and more central land line phone. This way you could also work for you twofold. One (1), the tax payers will save money for the much cheaper land lines verses cellphones. Two (2), it will be much easier for the government to monitor the individuals with the land lines because they would not be as mobile and might not be tempted to do illegal

More about Obsolesces of Home Phones, Part Ii Essay

Open Document