Obsession With Brand Names

756 Words4 Pages
Teenagers nowadays are not only obsessed with being “normal” and fitting in but have lost all aspects of originality and sensibility. “Normal” consists of wearing and purchasing the same kinds of clothes as the majority, listening to popular music, engaging in acceptable activities, and so forth—being a clone of your friends and peers. Yes, some originality is still acceptable and encouraged (within reason and a popular name brand price tag attached). Teens no longer are interested in what is realistic and reasonable, but rather what is going to make them accepted in this world obsessed with style. Our obsession with style over substance has created a generation of young people who are fearful of making a decision on their own and are thus compelled to follow the directions of self interested brand name giants, there is no denying this. Teens no longer look within themselves for a creative style, but look towards ads, billboards, store windows and their peers for inspiration. The media has done a great job in creating a generation of teens who cannot make their own decisions and are obligated to follow the norm. Everywhere we look, magazines, billboards, TV and movies the media is telling our youth how they should look and act. Role models are no longer significant, influential people, they are celebrities, who endorse this new wave of conformity and they’re denying our youth of their individuality. Now, the media has even worked its way into our everyday lives. We’ve become so concerned and caught up in the media that we even include it in our every day conversations, in classrooms at school, work and so forth. It’s honestly ridiculous that it’s so important for us to know what Brittany Spears did last night, even though it has no impact on our life. Companies know they can make money off of celebrities because they know that our generation is so obsessed with
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