Ob Practices in Cocacola

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A TERM PAPER ON OB PRACTICES IN COCA-COLA COMPANY Submitted to: Kamrul Hassan Assistant Professor Business Administration East West University, Bangladesh Submission Date: 15.12.2011 Letter of Transmittal Kamrul Hassan Course Instructor Organizational Behavior Assistant Professor Business Administration East West University Sub: Letter of transmittal Dear sir, It’s our great pleasure to submit you this report on OB Practices in Coca-Cola Company. We have got a great experience while working on this report. We would like to leave this report to your kind consideration for any unintentional mistake that may accuser while doing this report. We are always at your service if you want to ask us anything about this report and it will be a great pleasure to work with you again in future. Sincerely yours Ismail Hossain Id. 2010-1-10-160 Fahim Imroj Rijon Id. 2010-1-10-134 Sabit Bin Islam Id. 2010-1-10- Sadid Ahsan Id. 2010-1-10-129 Table of Contents No. Contents…………………………………………………...……………………….. Page no. 1.0 Chapter One 1. Introduction……………………………………………………………………………6 1.2 History of Coca cola…………………………………………………………….………7-8 1.3 Coca cola company in Bangladesh……………………………………………………. 9 2.0 Chapter Two 2.1 Bangladesh Beverage Industry……………………………………………….…………10 2.2 Competitive Analysis of Coca cola………………………………………………...……11 2.3 SWAT Analysis………………………………………………………………..…………12 A. Strengths…………………………………………………………………………..……12 B. Weaknesses…………………………………………………………………………….12 C. Opportunities………………………………………………………………………..….13 D. Threats………………………………………………………………………………….13 3.0 Chapter Three 3.1 Segmentation…………………………………………………………………………….14 3.2
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