The selection of media was chosen as it will hopefully enable us to reach our target market by informing them of our products and services. The types of media are expected to contribute to the overall aims of the business and raise awareness of the business by crating a corporate image. Hopefully it will also encourage our target market to visit our store and view our extensive range of products which with any luck would result in sales for the business which will result in a profit for ourselves. With this profit we can re-invest them within the business to make future improvements i.e. growth expanding current store or opening new
Customers can contact us by email, Mobile phone and social networking sites such as Facebook and Twitter. Market research will also help to compete with our sportswear shops online such as sports direct, JD sports and JJB. We could make our website better and offer deals which other sports shops online don’t offer. Once customers start shopping online we can offer new deals to attract new customers and also this could spread good ‘word of mouth.’ We will research our competitors websites to establish prices, merchandise and internet technology we are up against such as easier and faster checkout systems. We will also be able to establish credit terms and incentives the competitors are offering.
for our business will enhance the business. It makes it easy for the customers to reach out to us. Moreover it creates a personalised feel for the users. Giving out offers via apps will also create an edge. Calendar reminders Providing reminder facilities for registered users will creates value.
• Customer Service – Businesses should aim to have good customer services because it is important to keep customers happy. How multimedia can help businesses to meet these objectives Navigation of a website – websites often use multimedia features on their website to make navigation easier and to make it look good. For example a continuous reel of moving images may be placed on the homepage of a news website to show each of the featured headline stories. This makes it easier for the users to see important information, special offers or links to featured articles/products without having to search through the website to find it. This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page.
This was a success for 3M entering the golf market with their new grip technology but they were ready to branch out to other sport and leisure ideas. As an employee at 3M, I would envision the Greptile technology to be introduced in other sports and leisure areas. These areas would include soccer goalie gloves, weight lifting gloves, tennis gloves, football gloves and bike gloves (motorcycling or bicycling). These areas are all popular sports and activities that involve using gloves for protection. This new grip technology should be popular in sports that need a good grip to increase athletic ability.
Online marketing helps add potential customers and the number of quality leads to a website as well. In fact, most organizations can adopt Internet advertising strategies to generate better business. Online marketing is split into different types; Affiliate marketing – refers to the banners seen on other websites or blogs to boost traffic to that web page, and effectively increases product awareness. Email marketing – this is the marketing process that involves getting to customers via email. Inbound marketing – this type of internet marketing involves sharing valuable content to customers to help convince them to become your loyal customer.
Chapter 4: Mini-Cases IV Alpha Corp 1. Without considering transmission efficiency, I would recommend installing an internet source capable of transmitting 270,000 bits per second or higher for the Alpha Corp. The Alpha Corp is transmitting 1,000 emails per hour at 1,500 bytes in size, which equals 16.6 emails per minute. This then breaks down to 0.277 emails per second sending 415.5 bytes per second or 3,324 bits per second . Alpha also sends 3,000 Web pages per hour at 40,000 bytes in size, equaling 50 emails per minute or 0.833 per second.
This information is valuable in enhancing your advertising to better reach your concentrate on group. Customer Fulfilment is a great technique which gets to present clients as well as potential buyers in your potential audiences. Assess do it again income to see if present clients are buying more of their products after Coca-Cola’s marketing have begun. Creating a positive marketing concept can also immediate present clients to feel a sense of guarantee in their company that can result
Pharmacy ABC will be able to provide convenience for their patients by adding online refill availability which will save both time and money. While expanding total market size, they must continuously and actively defend its current business (Kotler and Keller, 2010). A2. When comparing competitor’s websites (CVS and Walgreens), both companies offer similar information to what Pharmacy ABC website should have, including: * Online Prescription Refill * Both competitors offer similar options * Product Promotion/Sales * Both Walgreens and CVS offer a weekly sales and promotions ticker * Medicare D Reporting * Walgreens does this well by allowing the customer to enter medications and see available plans that cover those particular drugs. CVS provides deadline updates and information in regards to the program * Customer Service * Walgreens has a full section dedicated to Customer Service, whereas CVS has a phone number listed * Online Shopping Cart Feature * While this feature is available on both competitor’s sites, CVS provides a total dollar amount of what
C. Surveys of Home Accents proves that there is an increase in engaging social networking sources to shop and marketers use it to run their business. V. DIGITAL REVOLUSTION EXPOSURE TO SCREENS IMPACTS THE PURCHASE AND BEHAVIOR OF THE CONSUMERS A. Accessibility and features of digital tools that impacts behavior and expectations of consumers. B. Technology gives consumers instant results, advice, and personalization through devices which impacts