Npl(New Product Launch) Essay

3783 WordsNov 30, 201416 Pages
New product launch New product launch Why Plug it when you can SHAKE it MOTECH charger Why Plug it when you can SHAKE it MOTECH charger Presented by: Group 11 Abhishek Tinaikar (13PGP006) Vishal Dantwate (13PGP013) Divya Nagar (13PGP016) Ruchi Sao (13PGP048) Shaily Agarwal (13PGP056) Vanamamalai (13PGP058) Presented by: Group 11 Abhishek Tinaikar (13PGP006) Vishal Dantwate (13PGP013) Divya Nagar (13PGP016) Ruchi Sao (13PGP048) Shaily Agarwal (13PGP056) Vanamamalai (13PGP058) Table of Contents 1. Pain point 2 2. Stage 1 – Idea generation 4 3. Stage 2 – Idea screening 6 4. Stage 3 - Concept development & testing 11 5. Stage 4 - Marketing strategy development 17 6. Stage 5 - Business analysis 18 7. Stage 6 - Product development 19 8. Stage 7- Test Marketing 20 9. Stage 8 – Commercialization 21 10. References Pain point Consumer’s pain point is that they have to frequently charge their smartphones (more than once a day). They also have to keep their phone away while it is getting charged which is difficult for people who constantly use their smartphones. (professionals, teenagers, frequent travellers, etc.) Pain points Pain points STAGES OF NEW PRODUCT LAUNCH STAGE 1: IDEA GENERATION We have used brainstorming for idea generation. 1. Replaceable batteries- There are two or more batteries for the same phone. When one battery’s charge gets over, the other charged up battery can be used to power up the mobile. 2. Travel box- These chargers are charged initially and then when required could be carried to anywhere and can be charged. 3. Solar chargers-These chargers get charged up under the sun. The consumers can charge their phones during the day time and use it throughout the day. 4. Motion charger - The chargers

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