Norton Lilly International

2285 Words10 Pages
Norton Lilly International Norton Lilly International is a shipping agency; it provides shipping, logistics, and marine services in the United States, Canada, Panama, and the Caribbean ports. This paper will perform a SWOT analysis to try to identify some of the strengths, weaknesses, opportunities and threats in the company. This paper will also examine three major issues, external environmental factors, and propose a competitive strategy. This research has us going on a quest in search of a competitive strategy for a global shipping agency. SWOT Analysis SWOT analysis is a tool for auditing an organization and its environment. SWOT analysis is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal SWOT factors. Opportunities and threats are external SWOT factors. A strength is a positive internal factor. A weakness is a negative internal factor. An opportunity is a positive external factor. A threat is a negative external factor. A company should try to turn their weaknesses into strengths, and our threats into opportunities. What SWOT Does SWOT will give managers options to match internal strengths with external opportunities. The main purpose of SWOT analysis has to be to add value to products and services so that new customers can be recruited, to keep loyal customers, and extend products and services to customer segments over the long-term. This is a SWOT analysis for Norton Lilly International. Strengths. Has long maritime tradition, has a high level of competence and cooperation, a long history of securing cargo through agreements and service contracts, great day to day client relations, trade compliance, good reputation for quality of work, multi-geographic locations, and long term relationships with their

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