Nordstrom Advantages Essay

590 Words3 Pages
1. Nordstrom is a department store. There are a variety of department stores in the States, including Macy’s, Saks Fifth Avenue, Sears, JC Penney, and Bloomingdale’s. Just like their competitors, Nordstrom offers clothing, shoes, accessories, and home decorations. Moreover, I think Nordstrom should be classified as specialty store because their sales emphasis on customer services in their department store. 2. Customers are offered full service when they are shopping in Nordstrom. Sales associates are serving their clients with a “heart experience.” They aim to make clients feel comfortable when they are doing their shopping at the department store. Nonetheless, Nordstrom is offering self-service at their store. When customers are not satisfy with the item they purchased from Nordstrom, they can bring it back and return the item. Unlike other department stores, Nordstrom has a generous return policy for their customers. Destination stores or convenience stores like Wal-Mart or 7-11 does not offer the same service as Nordstrom. They normally have a strict 7-day return policy and you cannot return it once the deadline is passed or without the receipt. Most of those stores are self-service, where as no or limited sales associates will offer help due to limited resources. One factor that makes Nordstrom different than the other stores is they are willing to spend more on their clients, rather than making profits. I am not saying that Nordstrom does not care about their profit, but just not as much as they care about customer’s satisfaction. They believe customer is a valuable asset to their company and they are willing to make less money from products in order to build a relationship with clients, so they will come back to the store again in the future. 3. The six components of retailing mix are product, place, promotion, price, presentation, and personnel. They

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