Non-American Interceptions: Our Sports, Their Culture

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Non-American Interceptions: Our Sports, Their Culture YOUR NAME YOUR SCHOOL BUS115 - Intro to Business & Technology Non-American Interceptions: Our Sports, Their Culture Certain gestures are considered offensive or rude. For example in Britain, handily, pointing an about-turned, erect middle digit up at an adversary means the same in both lands. But what Americans often don’t realize is that standing their index finger up next to it (a reverse peace sign) is just as insulting in the U.K. Which is to say, not very, by we still might punch you if we’re drunk. (Margolis, 2013, p. xx). How about the ‘thumbs up’ we use to represent “It’s all good”? Well in Thailand it is a serious side-eye (or similar). Some say it's very offensive, while others contend it's more childish than obscene, like sticking your tongue out. (BAULCH, 2013, p. xx) and in Arabic countries loosely translated, that you hope the person you're gesturing at has a very pleasant trip to the proctologist. (BAULCH, 2013, p. xx). Just from my own experiences I can you tell you that you should never forget to say ‘hello’ in France, do not tip in Japan, don’t smile at someone you do not know in Russia and do not use your left hand in India. This is just a small list of gestures that can cause problems for a business and their products overseas. You still have to watch out for religious issues, speech and terminology used and even foods. As American we are so fast paced that we tend to get wrapped up in our own world. This does come off as Rude to the rest of the world even though that is not our intention. However as a business it can be an extremely costly lesson to learn. So what can be done to successfully market your services and products around the globe. To start, don’t be cheap on the research. Send a well-educated team in to get all the legal, cultural and social research. Have your

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