Nokia Strategy Essay

360 Words2 Pages
Nokia Strategy Nokia’s strategy is to build trusted consumer relationships by offering compelling and valued consumer solutions that combine beautiful devices with context enriched services. Nokia works with other companies, research institutions, authorities, and industry organizations to further the competitiveness of the company and the strength of Nokia’s industry as a whole. Nokia is using both open and proprietary systems in creating value. Nokia evaluates proposals and allocates resources based on a variety of factors, including the project‘s cost and risk factors. Currently, Nokia is working to grow its customer base and build customer loyalty in each of the five focus areas - music, maps, media, messaging and games. By combining value and choice fr consumers with Nokia’s scale in mobile device deliveries, Nokia’s goal is to become the global leader in “Internet on mobile.” Nokia is focused on multi-vendor strategy increasing the efficiency of their research and development efforts by allowing Nokia to leverage external innovation through working with the best partner in a specific chipset development area, and by freeing their own R&D resources to focus on core competencies in modem development and other areas central to Nokia’s growth strategy, such as consumer Internet services and enterprise software. Nokia uses an open innovation strategy in the development of new products and services. It also sets technology standards for current and future use of mobile communication possibilities. Nokia is actively exploring and engaging in open innovation through selective research collaborations with major universities and institutions by sharing resources and leveraging ideas. Nokia is actively engaged in almost 200 alliances. This enables Nokia to develop organizational capabilities in fast manner and to increase the performance of the capabilities
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