This merger has several different interest groups waiting for results. They include current consumers of both AT&T and T-Mobile, other cell phone providers such as Sprint, Verizon and Cricket, the Department of Justice and the Federal Communications Commission. A main concern of this merger is that of competition. If this deal goes through, it would leave just three major cell phone companies in the country: AT&T, Verizon and Sprint Nextel. This deal would ultimately make AT&T the largest cell phone service provider.
* Apple has the biggest online apps store for iPhones, iPods touch, iPad and Mac with over 585,000 apps for users. * The stage of iPhone 4S ’ s ‘product life cycle’ is growth. Because It has just came out to the market for only 6 months and with a lot of new software and features it might affect some applications that do not fit with the new changes. So Apple needs to update the firmware and improve the quality of performance for the phone, example: apple just release the update iOS 5.1 to increase the battery life and improved Siri by provide a new language for voice recognized: Japanese bring up to 6 different kinds of voice recognized languages: English, British English, Australian English, French, and German. * Our organization’s overall marketing strategy is in order to satisfy consumer and increase the market volume, we need to give them better quality and performance of products with lower price.
Assessment Task 1: Identify marketing opportunities PART A 1. Market and business needs 1. Market share and competitors’ information Recent years have witnessed a fundamental shift in the structure and dynamic of the global smart phone landscape. Apple is a notable exception to this dynamic, but has nonetheless created an ecosystem in which its strength in content and services is helping to create industry-leading profit margins for its hardware. A third of the value of the smart phone market today is captured by Apple, which had a 28 percent operating margin in 2013, while the majority of other first- and second-tier manufacturers — with the exception of Samsung — hovered around the zero profit line.
(Exhibit). Whereas, the preceding marketing campaign, launched in October 2007 was unsuccessful to create the buzz to attract 10,000 subscribers and awareness for companies who were willing to advertise on Blue Orb’s website. The freeware/advertising-based revenue model for SwitchBlade did not achieve its goal. Thus, Mike Bowers (CMO) and Pete McAlindon (CEO) at Blue Orb are now considering a new marketing campaign for its first time SwitchBlade Pro paid subscription model. It is known that out of 70 million console and PC video game players
In 2007, 81 percent of the U.S. population owned a cell phone, a 20 percent increase compared to 2002.” In a current figures according to MSNBC Sullivan (2008), “The cell phone industry, ... has some 137 million paying customers in the United States…” The growth for phone ownership is off the charts and along with the enormous sales of the units, technology has kept pace. Cell phones of 2008 have gadgets integrated to make them more desirable and can be as powerful as a laptops with some accessories. Cell phones include a variety of useable devices ranging from cameras, GPS, text messaging, mp3 players and access to the internet. With all this built into a device that will fit into the palm, According to Compu-KISS (2008),
Innovation A Canadian innovation that not only changed Canadian history, but the world history as will, the Blackberry. From starting off as a pager to becoming the fifth most popular cell phone manufacturer in the world. Blackberry controls about 20% of all Smartphone sales in world. The name Blackberry is one of the strongest name in the cell phone world as it unique design and features separates its self from other phones. The phone has a full Qwerty keyboard at the bottom and screen on the top, this design was such a success other cell phone companies started to copy the design.
In her Forrester Research report released Monday, Epps argues that when Amazon releases its tablet on the market, it has the potential to become the top competitor to Apple's iPad. The reason? It likely will be marketed at a significantly lower price. "If Amazon launches at a price point significantly lower than competing tablets--some sources suggest that it may be able to launch a 9-inch LCD touchscreen tablet for as low as $299--and has enough supply to meet demand, Forrester estimates that Amazon could sell as many as 3 million to 5 million tablets in Q4 2011 alone," Epps says--meaning Amazon's offering would leapfrog over competeting devices that have been on the market much
The popularity of internet music distribution has increased and in 2009 more than a quarter of all recorded music industry revenues worldwide are now coming from digital channels. [12] However, as The Economist reports, "paid digital downloads grew rapidly, but did not begin to make up for the loss of revenue from CDs. "[9] The 2008 British Music Rights survey[13] showed that 80% of people in Britain wanted a legal P2P service, however only half of the respondents thought that the music's creators should be paid. The survey was consistent with the results of earlier research conducted in the United States, upon which the Open Music Model was based. [14] According to Nielson Soundscan, by 2009 CDs accounted for 79 percent of album sales, with 20 percent coming from digital downloads, representing both a 10 percent drop and gain for both formats in 2
Wire line’s revenues decreased by 1.9% in 2008 compared to 2007, having fallen by 0.8% in 2007 from 2006. Verizon Telecom's mass markets revenue, meanwhile, decreased by 1.5% in 2008 compared to 2007, having fallen 1.2% in 2007 compared to 2006. These decreases were due to lower demand for and usage of basic local exchange and accompanying services, attributable to consumer subscriber line losses driven by competition and technology substitution, including wireless and VoIP.” (MarketWatch: Telecoms, Feb2010) For Verizon the cost can be a weakness for this company for the reason for the cost for their plans. There plans may cost quite a bit more than other wireless providers. On Verizon smart phones, which require more data plans, which can be costly more than and internet service.
It was the first entirely new product for Apple in 5 years and the first product created after Steve Job death. The Apple Watch project began on 2011. It is Apple’s first smartwatch and it was an evolution of the iPod Nano that straps in the wrist. Even when the tendencies are the growth of the smartphone sizes, Apple believed that the market needed something smaller and personal than a phone. It was unveiled on September 2014 and I was released for sale on April 2015.