Nokia Project Proposal

391 Words2 Pages
Introduction and the company Nokia is a Finnish multinational communications corporation headquartered in Espoo, Finland. Its principal products are mobile telephones and accessories. It also offers services including applications, games, music, maps, media and messaging; apart from after sales service. It has around 12,800 employees in India. As of 2012 it is the world's second-largest vendor of mobile phones by unit sales (after Samsung), with a market share of 22.5%. Nokia was the world's largest vendor of mobile phones from 1998 to 2012. However, over the past five years it has suffered declining market share as a result of the growing use of smartphones, principally the Apple iPhone and devices running on Google's Android operating system. To counter this threat, Nokia formed a strategic partnership with Microsoft, to incorporate Microsoft's Windows Phone operating system (replacing Symbian) on all its smartphones. Objective of the Project The objective of pursuing the project with this company is multi-fold: • Analyzing the existing sales and distribution framework for its products (smartphones, feature phones, gear) and services (Nokia Care) • Identifying any transitions in S&D structure owing to recent change in company’s market position (Leader to Challenger) • Identifying issues and recommending improvisations to the S&D structure Why is this project interesting? There are several reasons for taking up NOKIA. Being the leader in mobile devices for over a decade in the recent past, it developed a thorough sales & distribution network in India. Thus, it would allow us to study a large no. of channel structures of varying density, levels and novelty. Nokia has lost its position to Samsung in India recently. Its sales have taken a beating in last several quarters. It is desperately trying to regain its lost market share. Thus, another
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