The establishment of Sony Ericsson, which is owned equally by Sony and Ericsson, was announced in 2001. Its mission is to establish Sony Ericsson as an attractive and creative brand in the mobile phone market. Sony Ericsson is now holding a 9% of share in the mobile phone market. In 2007, Sony Ericsson had even surpassed Nokia to become the most profitable mobile phone maker in terms of net profit rate. After combining Sony’s consumer electronics expertise with Ericsson’s technological leadership in the communication sector, Sony Ericsson focuses on making mobile phone products and is now concentrating on the categories of music, camera, business, design, all-rounder, and budget focused phones, including Walkman and Cyber-Shot series.
Like the majority of large corporations, HP’s first corporate objective is to generate profit however; the company also understands its role in sustaining the environment by taking a role in corporate social responsibility. In July 2007, the company announced that it had met its target, set in 2004, to recycle one billion pounds of electronics, toner and ink cartridges. Another goal was also set in 2010 to recycle a further two billion pounds of hardware. In 2006, the company recovered 187 million pounds of electronics, 73 percent more than its closest competitor. In September 2009, Newsweek ranked HP No.1 on its 2009 Green Rankings of America's 500 largest corporations.
Lenovo cemented its commitment to India by investing $11 million to construct a second manufacturing unit in Himachal Pradesh, India, capable of producing two million units annually. With the construction of its second plant, Lenovo expected to improve its supply chain efficiency and better serve its growing customer base in the region. In the US, Lenovo relies mainly on its sales of ThinkPad (a brand of IBM) laptops to business customers. It wants to be among the US’s top-five PC companies, through selling Lenovo-branded products through retail stores. In Europe, it is looking to acquire Packard Bell BV, the fifth biggest PC-maker in Western Europe.
The top cell phone in the world is the apple iphone. The iphone started out as a first generation touch screen phone that came out in the late parts of 2007. Since then there have been 3 new generations of iphones to hit the market and right now they are working on the 4th. Since the first iphone came out there have been new net workings or data plans to come out with them. It started out as a regular 2G phone, and now its move on to 3G, 3GS, and now 4G if your in the right locations.
| HTC Corp. in 2012 | Individual Case Analysis | | Simon Teller | 2/28/2013 | | COMM 445 – Section L Dr. Jared North HTC Corp. in 2012 HTC Corporation, once the darling of the smartphone market, is now facing hard times. Its stock price is tumbling; its revenues and earnings are falling and its once growing global smartphone market share, has dropped from 8.9% in Q1 of 2011 to 4.8% in Q1 of 2012 (htcsource.com). Now the company faces many questions, as to how it will regain market share and stop the earnings and revenue bleeding. How should HTC differentiate itself going forward in an attempt to stand out amongst all its competitors? With companies like Microsoft and Google forming strategic alliances with other smartphone companies, what strategies should HTC employ, so as to not be left behind?
Today, Acer is the second largest PC manufacturer in the global PC market after Hewlett-Packard (See Figure 1). In the fourth quarter of 2009, Acer ranked second for total PC and notebook shipments of over 12 million units. According to iSuppli, a market research and consulting firm specialized in the electronics value chain, Acer’s worldwide success can be attributed to its continued aggressive pricing strategy, strong notebook shipments, and robust regional performances in both the European and U.S. markets. Background Information Under the global mission statement, “fresh (meaning innovative in Acer-speak) technology enjoyed by everyone, everywhere,” Founder
Reliance, Vodafone IN, Tata Docomo, Airtel, MTS, BSNL/MTNL are the only some of the renowned service providers of India. Moreover, there are a large number of manufacturer companies selling handsets such as Nokia, LG, Motorola, Blackberry, StarGSM, Samsung, Lava, Micromax etc. Some are the new entrants to this industry and few are the established names, the sales of their products depend upon their features and brand value as well. But the demand is so-huge that even the new players are able to survive in the fierce competition in the industry. Other than the call making and text sending uses, cell phones are so in due to various other user requirements that these gadgets comfortably fulfill.
Fidel Fayad Case 2 | iPod vs Cell phone: A Mobile Music Revolution INFT-645 Professor: Dr. James Pick November 18, 2008 According to a survey conducted by Amplitude Research Inc., thirty four percent of the United States cell phone users expressed their desires of having music on their cell phones. “While music and video trailed text messaging (73%) and cameras (67%) by a wide margin, the survey implies that multimedia capabilities are increasingly seen as necessary by consumers.” (Bonanos, 2008). Cell phones nowadays are packed with capabilities that exceed their primary intent, which is to make and receive calls. The mobile music market has been growing consistently and the primary beneficiary of such market is the iPod music player coupled with the iTunes store. The iPod music player captures 72% of the mobile music players market, a figure that is astronomical when compared to other players.
They also signed a patent cross license agreement with Toshiba for semiconductor technologies. Moreover, Samsung cooperated with some globally renowned players who are strong in their respective domains (Samsung Electronics, 2009) In fact, alliances will help Samsung tap newer avenues of business. Moreover, they also help the company adapt newer landscapes for revenue growth. Therefore, the company should be awarded the rating of 4.0 in the EFAS table. 7.7 Threat 7.8.5 Competitive business
Introduction Mobile phones are used by almost everyone worldwide; there is no one that doesn’t check their mobile once in a while these days. In this report I would like to show the Market STP strategies of the mobile phones that were popular before Samsung and Apple took the biggest market share. Nokia, Motorola, Sony Ericson, Siemens and Philips were the leading brands when mobile phones hit the market in the early years of 2000’s. We will be looking into how Nokia and Motorola did their market segmentation, market targeting and market positioning. Defining Market Segmentation, Market Targeting and Market Positioning For a company to be successful in the market, it needs to outsmart their competitors, with an excellent marketing strategy, then their brands will be known worldwide and be able to last long in the market.