The company's approximately 33 million contract and prepaid consumer customers use its network domestically and are able to connect to the compatible network of its parent company when in Europe. It also provides wireless Internet access and other data services in airports and retail businesses, among other locations, through its T-Mobile HotSpot brand. T-Mobile USA resells phones, PDA's, and accessories from such vendors as Nokia and Samsung. T-Mobile is concentrating its efforts on the more productive markets in Europe and the United States. The twelve T-Mobile markets serve more than 106 million users.
1. Information regarding incorporation: T-Mobile was created via different acquisitions and mergers: First,Western Wireless, based in Bellevue, Washington, was formed in 1994 through the merger of General Cellular Corp. and Pacific Northwest Cellular, both led by John W. Stanton. Stanton, also a co-founder of McCaw Cellular Communications. On 1995, 1997 and 1999, Western Wireless Corp. acquired PCS licenses through its VoiceStream Wireless subsidiary. On February 29, 1996, VoiceStream launched the first auctioned PCS license in Honolulu, Hawaii, and continued to aggressively build out its PCS licenses in the western United States, based on the GSM technology platform.
Assessment Task 1: Identify marketing opportunities PART A 1. Market and business needs 1. Market share and competitors’ information Recent years have witnessed a fundamental shift in the structure and dynamic of the global smart phone landscape. Apple is a notable exception to this dynamic, but has nonetheless created an ecosystem in which its strength in content and services is helping to create industry-leading profit margins for its hardware. A third of the value of the smart phone market today is captured by Apple, which had a 28 percent operating margin in 2013, while the majority of other first- and second-tier manufacturers — with the exception of Samsung — hovered around the zero profit line.
Innovation A Canadian innovation that not only changed Canadian history, but the world history as will, the Blackberry. From starting off as a pager to becoming the fifth most popular cell phone manufacturer in the world. Blackberry controls about 20% of all Smartphone sales in world. The name Blackberry is one of the strongest name in the cell phone world as it unique design and features separates its self from other phones. The phone has a full Qwerty keyboard at the bottom and screen on the top, this design was such a success other cell phone companies started to copy the design.
Verizon SWOT Analysis Introduction Verizon Communications Inc. as it is known today is one of the largest mobile providers in the world and came about in 2000 from a merger between two telecommunications giants, GTE and Bell Atlantic. Both companies had strong histories with mergers and acquisitions, and this merger was amongst the largest in business history. GTE had revenues of around $25 billion, and Bell Atlantic had revenues of nearly$33 billion, making the newly formed corporation worth more than $52 billion (Verizon, 2012). Today, Verizon employs more than 193,000 employees, mainly in the United States and is headquartered in New York City. In 2004, Verizon Communications Inc. (VZ) was added to the Dow Jones Industrial Average, which was an extremely powerful move for Verizon, and for the telecommunications industry (“Marketwatch,” 2012).
“Verizon Wireless is an innovative wireless communications company that connects people and businesses with the most advanced wireless technology and service available. Our company launched the nation’s first 3G wireless broadband network. We were also the first tier-one wireless provider in the nation to build and operate a 4G LTE network. With 4G LTE, our customers can access the Internet and stream media faster than ever—and experience their mobile world in real-time. As the nation’s largest wireless company, we serve 109.5 million retail connections and operate more than 1,700 retail locations in the United States.
In 2007, 81 percent of the U.S. population owned a cell phone, a 20 percent increase compared to 2002.” In a current figures according to MSNBC Sullivan (2008), “The cell phone industry, ... has some 137 million paying customers in the United States…” The growth for phone ownership is off the charts and along with the enormous sales of the units, technology has kept pace. Cell phones of 2008 have gadgets integrated to make them more desirable and can be as powerful as a laptops with some accessories. Cell phones include a variety of useable devices ranging from cameras, GPS, text messaging, mp3 players and access to the internet. With all this built into a device that will fit into the palm, According to Compu-KISS (2008),
In Latin American the sales growth in 5.5 percent. In Europe, the sales increased by 1.7 percent, and in the Asia Pacific business, the growth of sales was in 4.2 percent. Kelloggs is the world leading cereal company, second largest producer of cookies, and crackers, and leader in North American frozen foods company. Kelloggs make a $7.4 billion in domestic sales alone. Although these
Observe: the millers lite took the sales of Coors light. Speciality beers only hold 12% of the total market. Specialty beers sold the most: in 2012 central with 39 million least east Labbat Ice has been increasing in sales by 8.8 million in the 4 years. Not available in the east. Top brand is microbreweries 39 million out of the 86 million Signature cream ale has been selling one million or less.
Marketing Mix Lowe’s Companies MKT/421 Marketing April 12, 2012 Marketing Mix Lowe’s was founded in 1946; Lowe’s has developed from a small hardware store to the second leading home improvement retailer worldwide and the 7th largest retailer in the United States (Lowe’s History, 2012). Lowe’s runs more than 1,745 stores in the United States, Canada, and Mexico. In 2011, Lowe’s received numerous distinguished industry awards, including number 50 on the Fortune 500 list, and three- time winner of the Energy Star Excellence Award in Retail (Lowe’s, 2012). Lowe’s sells a wide-range of home improvement products in its large, warehouse-style stores ranging from appliances to tools, paint, lumber, and nursery products. Lowe’s stocks 40,000 products in 16 categories (Lowes, 2012).