Caroll in China, Strategic Marketing Plan Julien Lallement ISEG Business School 5 Group2C September 27, 2011 Strategic Marketing, Des Cooney I. Executive Summary 3 II. Introduction: Company and Caroll brand presentation 3 III. Situation analysis 4 a. Chinese middle market characteristics (PEST analysis) 4 i. Political 4 ii.
The Influence of Face Culture on Chinese Luxury Goods Consumption Cuicui Zhou St. Thomas University December 15, 2010 Abstract The concept of face here is one of the distinguishing cultural phenomena of China, which deeply influences Chinese consumer behavior regarding luxury goods such as food, clothes and transportation and many other aspects of people's lives. This article reveals the relationship between face and consumption. Face represents the social identity in China and luxurious consumption somewhat reflects a person's social status and personal dignity. Thus, Chinese pursuit of face can be achieved by way of consumption. For example, people with numerous luxuries show their own abundant social opulence, and perhaps convey the impression of high social status.
Along with these, Wal-Mart China is also playing a leading role in developing a huge amount of modern supply chains in China, which has proved as a very beneficial for the China and also Wal-Mart is one of the leading purchaser of goods in China which is considered as a positive point for china’s economy. Wal-Mart China is promoting economical growth of China in the expense of US. In other words, Wal-Mart is killing manufacturing field of its home country as it is buying most of its goods from China instead of China. Most of the goods purchased from China’s market are either ban, or have health issues. Products make in China like Viagra which is totally fake, or are toys which are lead painted, toxic cream, poisoned foods have entered into the global market.
China is similar to Germany in some legal issues, but greatly varies in other aspects. Adidas is a wholly owned subsidiary in China since the nineteen nineties. Adidas also has licensing rights to Reebok in China since it bought out Reebok’s joint venture in China. Adidas can improve in China in a few ways. One example would be to buy out a few more companies in China who have a strong market presence since Adidas does have competition in China and needs a bigger market share.
Lastly, how to reduce the economic gap between coastal regions and inner periphery? In other words, we can learn that this kind of economic of development is not good for China from the texts. In order to know how China’s coastal cities are developing better than inner periphery region, we have to study the open-door policy under Deng’s leadership. “By opening its Pacific Rim to market forces, by exploiting its huge working class, and by encouraging millions of Overseas Chinese…to invest money in their homeland” (Blij 374). This quote is the best interpretation of the Special Economic Zone’s features.
Law in the People's Republic of China is currently undergoing gradual reform, as many elements inside and outside the country emphasize the need to strengthen the rule of law in China, and international trade and globalization spur transformations in various areas of Chinese domestic law. The word for law in classical Chinese was "Fa"(法) . The Chinese character for fǎ denotes a meaning of "fair", "straight" and "just", derived from its water radical. It also carries the sense of "standard, measurement, and model". Derk Bodde and Clarence Morris held that the concept of fǎ had an association with yì (義: "social rightness").
1. How important is the political environment in China for the Darby Company? Please explain. After reviewing the case “A Chinese Adventure” it is evident that many pros and cons are presented to the Darby Company. Darby Company faces huge political challenges when entering an agreement with the Chinese government because of the economy of the country in which China stands.
BMW TAPS THE EMERGING CHINESE LUXURY MARKET 1) There is often a natural tendency to assume that in collectivist cultures such as that in China, luxury products would not be popular. a) Explain how luxury products such as the BMW automobile might fulfill needs even within the traditional collectivist value set of China. Luxury products and brands are important to consumers in both individualistic and collectivistic cultures. The changes in traditional values are happening in developing countries such as China, particularly among the wealthy, young, urban set. Thus, companies can and do successfully use self-expressive and individualistic marketing messages even within China.
Guanxi literally means “relationship” stands for any type of relationship, In the Chinese business world it is also understood as the network of relationships among various parties that cooperate and support one another. The mentality of Chinese businessman is like “You scratch my back, I‘ll scratch yours”, So in business it is common which are expected to be regularly done in voluntarily, Now Guanxi becomes important to ensure success in Chinese industrial and business sector. Using the techniques Chinese business houses minimize the risk, frustration and disappointment and maximize the profit. The future of any firms depends upon the relationship with relevant authorities to maintain the competitive standing in the long runs in China. The risk will be minimized by suppressing the inevitable risks, barriers and set up obstacles.