Nivea Visage Essay

922 WordsJun 3, 20134 Pages
Classwork 1. Describe what is meant by a business being ‘consumer led’? In my point of view the way which is taken by company to lead consumer toward its product and it can be reachable through the brand which is the best way providing that your product bring value for your consumer. Like brand personality, brand image is not something you have or you don't! A brand is unlikely to have one brand image, but several, though one or two may predominate. The key in brand image research is to identify or develop the most powerful images and reinforce them through subsequent brand communications. The term "brand image" gained popularity as evidence began to grow that the feelings and images associated with a brand were powerful purchase influencers, though brand recognition, recall and brand identity. It is based on the proposition that consumers buy not only a product (commodity), but also the image associations of the product, such as power, wealth, sophistication, and most importantly identification and association with other users of the brand. In a consumer led world, people tend to define themselves and their Jungian "persona" by their possessions. Good brand images are instantly evoked, are positive, and are almost always unique among competitive brands. Brand image can be reinforced by brand communications such as packaging, advertising, promotion, customer service, word-of-mouth and other aspects of the brand experience. 2. What are the key parts of the marketing mix? Explain how each works with the others Marketing basically means putting the right product or service at the right price, in the right place, at the right time. However, no matter how simple the marketing definition is, it takes a lot of work, the creation and implementation of a sound marketing strategy plan before you can see the fruits of your labour. First of all, you need to find out

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