Wii Encore Case Analysis Since 1983Nintendo has continued to introduce game consoles to the gaming market starting with Famicon in 1983 and more recently the Nintendo Wii in 2006. They have focused on keeping the platform prices low but also offering the consumer high game quality as well as image quality. Nintendo has been associated with popular games such as Super Mario Brothers (1985), The Legend of Zelda (1987), and Metroid (1987). Since the release of the Nintendo Wii in 2006, famous for the introduction of motion-censoring controllers, Nintendo continued to outsell its two competitors, Sony PlayStation and Microsoft Xbox. It was not until 2010 that both of Nintendo’s competitors launched their version of motion sensing controllers.
The industry is very centralized. There are three main players on the market in 2000: Sony with 47% , Microsoft and Nintendo with 28%, Sega with 23%. However, Sega quit console business in 2001. (see comparing of main competitors in Annex1). The competitors worked in different segments: Sony in top-price segment (price 299$), segmented on professionals and their children, whereas Nintendo was targeting the middle-price segment(199$) mostly children.
We move on to Xbox that has an overwhelming advantage for being in the online gaming business since 2002. This long history of development with examples like Xbox Live gaming service that allows a subscription base platform for multiplayer gaming puts Xbox in the forefront. However the weakness lies in its heavy competition with Playstation, GameCube, and Nintendo Wiki. They are also seeing competition from cell phone users that can download online games to their cell phones. As for Barnes and Noble the shift of sales from the lower priced Kindle is always a playing factor in its demise.
How strong is the Samsung brand? Samsung is the only Korean brand on the top 100 list and were the fastest growing of all 100 brands in 2002. In 2003 SEC was ranked the world’s most valuable brands in Business Week. Samsung was ta third-tier commodity brand with very little product differentiation but now it is known to be a premier brand. In 2003 Samsung ranked 25 from number 34, which shows that it was able to compete and be successful in the market with its new products.
The photographic paper market similarly declined from a peak in 2003 to about 60% of the size by 2011 (4). In short Kodak lost ground in its shrinking primary market which had been a much better revenue generator than digital proved to be (5). Kodak belatedly declared a digital strategy in 2004; eight years after its revenues had peaked. This strategy was still based on photographic prints as an end point for consumers, which proved flawed. Kodak both invented and successfully marketed professional and consumer digital cameras.
Its market share in the US automobile market declined to 4.7% in 1991 from 5.5% in 1980, while during the same period other Japanese automakers increased their share in the US market from 17.7% to 28.5%. In Japan also, Nissan's market share declined from 34% in 1974 to below 19% in the late 1990s. In 1992 fiscal its pre-tax profits were $615 million - a 50% decline when compared to its 1991 pretax profits. Many analysts were of the opinion that in the early 1990s, the top management at Nissan failed to take notice of changing trends in the customer tastes especially in the US, its biggest export market. Commented David Magee “Management once hailed as progressive and trend-setting was now a part of Japan's old boy network, arrogant and oblivious to market changes and customer needs."
Mattel has revenues of $5.4 billion as of 2009 putting them at the top of this market. However, Mattel is followed by a close second know as Hasbro. Hasbro is the second worldwide producer of toys, and they have revenues of $4.7 billion in 2009. History of Mattel The history of Mattel dates back to the early 1900’s. In 1945 Ruth and Elliot Handler and Harold Matson founded Mattel.
Why couldn’t Kodak transform itself at the time of digital revolution? When we analyze the failure of Kodak, it might be useful to compare with Fujifilm, Japanese filmmaker. Fujifilm stayed in the Fortune Global 500 in 2010, though it is now struggling to keep its situation by branching into new businesses. Fujifilm was established in 1934 in Japan. Fujifilm has established itself as a leader in in the motion picture photography, videotape, audio tape and floppy disc industries.
Aside from its numerous technical problems it has garnered great success in the video game industry. But even with this success, Microsoft’s Xbox 360 was lacking in innovation. Not long after the release of the Xbox 360, Sony released their PlayStation 3. Compared to the Xbox 360 the PlayStation 3 was a video game console full of innovation. And although expensive at the time, Sony offered a game console with a front loading blu-ray disk drive, wireless internet connectivity, an HDMI input, motion control built into their standard controller, and a hard drive.
The most noticeable change has been a steady removal from the US. Benetton as now has only around 150 outlets in the country, compared to 600 outlets they had in the U.S. in the mid 1980s (WARC, 2008). After hitting 2.1bn in 2001, Benetton groups revenues decreased, in 2004 they reach 1.7bn. Since this time there has been a slow and steady growth. In 2007, combined sales rose 9 percent to just under 2.1bn.