HRM587- Managing Organizational Change | Communication Plan for Sony | Letter to Shareholders | 2/15/2015 | 1-7-1 Konan, Minato-ku, Tokyo 108-0075, Japan Dear Sir or Madam, “At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences.” We would like to inform you of a major change that you will see over the next year to continue to grow the company. In order to do this, there are some things on which we need to cease production. This will allow us to continue our research and development in some other rapidly advancing areas of technologies, services, and content to keep competitive against competitors.
• The company is a well-run organization and has acquired professional management expertise from diverse industries. • The number of children under six years of age, who plays with toys, is on the rise in the near foreseeable future. • Fisher-Price has an excellent sales history and it has increased every year during the last 10 years. • The core competence of the company includes very effective product
With technology on the rise, it allows creators to integrate more and more into their games. With all of this room for more design, we can now put the little details in such as cultural tendencies. One of the best games that I have seen recently that portrays some very deep cultural competence is Socom: Special Forces. This game comes packed with details! All throughout the game you see all types of different cultures, people, places, etc.
How Accurate is it to Call 1920’s USA ‘The Roaring Twenties’ The Roaring Twenties was an era of great economic growth in the USA. Just after WW1 had just ended, America was a time of fun, escapade, excitement and enthusiasm. New inventions were flooding into the country such as automobiles and refrigerators. Spending was to an all time high as people were buying the new fashion trends, going to see their favourite actors at the theatre or even to go see their favourite sporting heroes. People were enjoying life as these new changes gave the USA a major jump in its economy in this short period.
America was in a convenient position as the World War One ended. The war had led to increased demand for American goods. This resulted in the rapid growth of industry. Industrial production virtually doubled in the 1920s, such as for every one fridge bought in 1921 there were 167 in 1929 or for everyone 9 million cars bought in 1919 there were 26 million in 1929. The most famous car was the T-ford motor car.
However, strategies can also be used to save substantial money while enjoying Las Vegas. You don’t have to be rich to enjoy what Las Vegas has to offer. Some of the best dining, shopping, shows, and nightlife in the world can be found here and it can be enjoyed on a limited budget. Behind Times Square, the Las Vegas Strip is the second most visited tourist destination in America (“Top 25 Most Visited Tourist Destinations in America”). Las Vegas can be thought of as a giant playground for grown-ups, which had over 39.2 million visitors last year (“Vegas FAQs”).
This allows for good brand recognition. And lastly, one of the most important internal strengths for the company is the fact that they are diversified (offering numerous different play themes, computer games, video games, comics, etc.) and hold profitable licensing arrangements (Harry Potter, Batman, Indiana Jones, and Star Wars). This allows Lego to create play sets that are marketable based off of the success of popular movies/licensed products and appeal to customers with a wide range of interests. 3.
The case study concentrated largely on the launch of the Nintendo Wii. Over the last four years Nintendo has sold over 30 million consoles worldwide and captured previously untapped markets reclaiming their position as a top competitor in the industry (Benedetti, W., 2010). SWOT ANALYSIS Strengths: Nintendo has four main strengths: mover advantage, strong brand name, customer loyalty, and a broad appeal. Nintendo was able to enter the market with intuitive and streamlined motion-sensing technologies which captured the hearts of many generations and saved a failing company. Weaknesses: Since Nintendo are not technology based, they rely on many outside suppliers and manufacturers to provide the parts for the systems, more so than their rivals.
Nintendo have been the worldwide leader in the creation of interactive entertainment and created the revolutionary video game console. Nintendo had a smallest share even though the company had historically dominated the market. In 2004, faced with strong competition from larger and wealthier rivals, Nintendo have come up with the innovative strategy to maintain its profitability. The optimal strategy that has been used by Nintendo was differentiation into neglected segment of the market, casual gamers who prefer more simple and intuitive gaming experience and lower price. Nintendo positioned themselves as a game changer and first mover advantage with opened untapped markets.
PS3 vs. Xbox 360 Video games have come a long way in recent years. New technology and increasing popularity make video games one of the fastest growing industries in the world with no sight of slowing down. Two of the latest and greatest contributions to the video game industry’s success are Sony’s Playstation 3 (PS3) and Microsoft’s Xbox 360. These two consoles represent the two most advanced home video game systems on the market today. Even though both the PS3 and the Xbox 360 provide similar home entertainment, there are several technical differences that can play a key role in ones decision of which one will be a wiser investment.