Nike's Finanical Analysis

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How it started: Before the world was familiar with innovative products such as Nike Shock and sensational slogans like “Just Do it,” an University of Oregon track coach, Bill Bowerman, was researching methods for his track athletes to have a winning advantage over their competitors. It was the year 1950 and while the world was trying to recover from World War II and moving into the television and Sock Hop era, Bowerman had ideas of designing a better running shoe for his track team members. Bill Bowerman became business partners with Phil Knight, a former middle-distance runner on the University of Oregon’s track team. Knight left his job as a U.S. distributor for Tiger Shoes to start a new company venture called Blue Ribbon Sports. Jeff Johnson, first employee of Blue Ribbon Sports, managed the store while Bowerman and Knight worked full-time jobs. While Johnson was creating marketing and advertising strategies for the company, Bowerman would disassemble the Tiger shoe to see how he could construct the future light-weight sneaker. Like many testers, he had his track team try out his new product. In 1972, BRS was ready to debut their design and manufacture their first brand of running shoes under the name Nike. Carolyn Davidson, a graphic design student from Portland State University, created and designed the brand’s trademark “Swoosh” for BRS. While revamping the company’s new image, they wanted a famous athlete and University of Oregon graduate, Steve Prefontaine to endorse Nike. Prefontaine was primarily a long-distance runner, who once held the American record in the seven distance track events from the 2,000 meters to the 10,000 meters. Along with the new branding came an innovative sneaker technology, Nike Air in 1979. During this time the company completed an initial public offering (IPO) and became a publicly traded company. In 1985, to help boost

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