In 1971, he conjured up the name Nike. According to the case study, the profits and success that the Nike Corporation has gained has affected hundreds of thousands of workers in other countries that have worked in harsh conditions for very little pay. The case study states that, “Nike is now one of the leading marketers of athletic shoes and apparel on the planet. Nike does not do any manufacturing. Rather, it designs and markets its products, while contracting for their manufacture from a global network of 600 factories scattered around the globe that employ some 650,000 people” (Hill, p. 154).
Nike’s products are so heavily marketed globally that it is hard to believe children working in sweatshops are producing the famous swoosh worn by so many individuals. Nike has employed some of the most popular sports athletes in history. Michael Jordan has been called the greatest basketball player ever to play the game and he has a line of Jordan apparel that some people are addicted to. Other athletes that have endorsed Nike products are Tiger Woods, Bo Jackson, Andre Agassi, Ronaldo, Lance Armstrong, Michael Vick, Deion
For such unethical behavior I would create a system to fix the work environments sanitation, and raise the wages to minimum wage for the workers. Nike did create a code, which is called SHAPE: Safety, Health, Attitude, People, and Environment. The code, adhering to regulations for fire safety, air quality, minimum wage, and overtime limits (Brause, Alberto). Other companies like Wal Mart typically pays its sales associates, cashiers, team leaders, and overnight stocker’s 26-37% less than the national average for the same jobs in the retail industry. There have also been reports of teenagers in Bangladesh working in sweatshops 80 hours per week at $0.14 per hour (Barstow, David).
Business Ethics Ethics Paper: Nike Sweat Shops For most people in the United States, the term "slave to fashion" relates to an Individual’s desire always to be wearing the latest fashions from trendy clothing lines. In a twist of supreme irony, the designation applies much more literally to the mass of poverty-stricken sweatshop laborers worldwide who toil away under miserable conditions to produce the snappy apparel that Americans purchase in droves on a daily basis. Conditioned by a media that places considerable emphasis on possessing a stylish wardrobe, the majority of U.S. consumers are far too saturated in their own culture -- one that is notorious for the value it places on material wealth, to be sensitive to the plight of these indigent foreigners. Indeed, major American retailers of clothing and other apparel products have not changed this cruel element of their business practices in the least despite the negative publicity; infact, they continue to exploit laborers in foreign, mostly third world countries to an alarming degree Nike is the largest seller of athletic footwear and apparel in the world. The company is primarily engaged in the design, development, and worldwide marketing of footwear, apparel, equipment and accessories.
Process Designs and Supply Chains Stadford Brown OPS/571 October 27, 2014 Bruce Betts The company that I am choosing to identify the supply chain and the process is Nike Inc. Nike is the markets leader of athletic shoes ad apparel and a leading manufacturer of sports equipment. Nike has sells athletics shoes, sports equipment, apparels, and accessories. Nike has more than 1 million factory workers, over 500,000 different products, and 785 contract factories. Raw Material and Production Virtually all of Nike footwear is produced outside of the United States. China Vietnam, Indonesia, and Thailand are the main producers of Nike shoes.
This broke down walls as the first sneaker bearing a player’s name.” (Osei-Dwunmoh) Nowadays athletes get more than just their names on sneakers and fan apparel. Athletes today receive enormous endorsement deals for signing with a company. Tiger Woods signed a five-year deal with Nike for $100 million in 2000. When LeBron James entered the league straight from high school he signed a $90 million sponsorship contract with Nike. In all case the athlete earns more from endorsements than in salary.
Question #1: Sourcing Headquartered in Beaverton, Oregon, Nike, Inc. has become the largest supplier of athletic shoes, apparel and sporting equipment in the world. In 2012, Nike reported revenue of approximately $24.13 billion dollars (Schulz, n.d). Nike’s sourcing strategy has traditionally been characterized as vertical disintegration through the practice of outsourcing their manufacturing activities to independent factory owners in foreign countries (Collins, 2010). Outsourcing allows Nike to focus on their core competencies such as marketing and product development (Mongelluzzo, 2002). Nike creates the manufacturing designs and specifications, and their suppliers follow them through the production process.
One of the largest companies on the market with outstanding controversy surrounding their sweatshops is Nike. Nike sells millions of shoes and garments every year, but not one
In 1991, real problems began to emerge when it was discovered that wages and working conditions at Nike factories were extremely poor. In one report, it was documented that one Indonesian worker worked for only 14 cents a day, which is far below Indonesian minimum wage. Although there were further accusations and reports regarding the working conditions, allegations such as this one kicked off almost a decade worth of protests against Nike. In fact, in 1998, then-Nike CEO Phil Knight stated that Nike had become synonymous with slave wages, forced overtime, and arbitrary abuse (Nisen, 2015). Internal v. Cultural Ethics Internally, Nike was really only concerned with two issues: providing high quality products to its
Everywhere we turn today we see specialization. The most respected and well paid doctors and dentists are often those who perform just a few procedures. Many attorneys cover just one area of law. Even kids are specializing in how they play! With the spread of “travel teams” whose seasons are often more than six months per year, young athletes, starting at the age of 8 or so, are now forced to choose one or two sports at the expense of all others.