Nike Organizational and Development Project Phaes I

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Week 1 Organizational Development Project Phase I Jill Owens 16 July 2011 BUS 600 In this report, I will research the Nike, Inc. company and describe its organizational goals and objectives, values, vision/mission statement, and its environment. I will also describe Nike’s industry characteristics, competitors, trends, target market characteristics, and emerging challenges. Finally, I will perform a environmental analysis to identify its strengths, weaknesses, opportunities, and threats (SWOT). Nike, Inc is a global business providing consumers and the sports industry with athletic footwear, apparel, and equipment for all levels of sports and recreation. Nike has been able to brand its company by establishing solid partnerships, mergers and/or subcontracts with other companies and corporations, such as Converse, Hurley International, LLC, Umbro, LTD., etc. Their world headquarters is situated in Beaverton, Oregon but they operate in six continents and directly employ over 35,000 people. Nike’s mission is stated to be to inspire every athlete in the world with their products and services. On the company website, Nike states the following: “Our goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.” Mostly all of Nike’s products are manufactured by independent contractors, with footwear and apparel being created outside the U.S. and equipment products produced both within the U.S. and abroad. Nike now takes a holistic approach to its production and marketing of products so that the company continues to grow in products and profits, but also shrinks in its waste energy and water uses in the environment. In

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