Nike, Inc. is currently one of the world’s leading supplier of athletic shoe, apparel, and the manufacturer of sports equipment. Products include athletic shoes, apparel, sports equipment and accessories. The company’s headquarters is located in Beaverton, Portland. In 2008, their revenue exceeded $18.6 billions US dollars and they currently employ more than 30,000 people worldwide. Nike, Inc. Financial Statements Nike, Inc.’s fiscal year ends in May of each year.
Direct Competitors 1. Adidas Is a German sports apparel manufacturer and parent company of the Adidas Group. Adidas is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world after its American rival Nike. The Adidas Group also consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Other then sports footwear, the company also produces other products such as bags, sports clothing, watches, eyewear, and sports equipment.
Lane Bryant: Business Analysis Trina Brand Managerial Marketing BUS 620 July 23, 2012 Lane Bryant: Business Analysis Abstract Marketing strategies are necessary for the success of any business or company. This paper focuses on the generic marketing strategy and market segmentation of Lane Bryant. A couple of the generic marketing strategies are combined with specific market segmentation to aid in achieving high profits and retail success. Introduction The primary goal for companies is to generate profit, maintain stability and achieve substantial growth. Therefore, companies employ various strategies to advertise and sell their products or services.
ENVIRONMENTAL SCANNING The Internal Assessment Marketing* * Target Market: Male and Female around 18 – 34 y.o. * Positioning: High performance shoes designed with hi-tech features * Have many brands and products model for each type of consumers. * Have high allocation of advertising budget for endorser contract, TVC, print ads, and sponsorship activities. * Have top endorsers that are the champion in their sports areas. Distribution* * Nike has worldwide distribution line * Nike has good distribution line to retailer * Nike has new ordering system, named Futures Ordering Program Research & Development* * Nike has NSRL (Nike Sport Research Laboratory) and APE (Advanced Product Engineering) which cooperated in developing and executing idea * Nike did direct research to the athlete by accompanying their daily activities to find the best suitable product * Nike always developing superior technology to compete with others Management Style / Culture* * Knight as CEO Nike, is an former athlete of long distance run * Nike working culture is established as camaraderie and cooperative culture.
Running Head: Nike Inc., 1 NIKE INCORPORATION Mini Case Week 2 Advanced Managerial Finance: FIN 516 Adrienne Sewell Nike Inc., 2 Nike Incorporation Nike Inc., is an American multinational corporation that is engaged in design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012. In addition, Nike Inc., sells sports apparel and accessories and markets apparel with licensed college and professional teams and league logos. Nike Inc., sells its solutions to footwear stores sporting goods stores athletic specialty stores department stores, skate, tennis and golf shops other retail accounts through Nike owned retail stores and internet websites and a mix of independent distributors and licenses.
Trevor John E. Phadden Dr. Galligan BADM 340 October 8th, 2012 Nike: Success and Failure in International Market Expansion Introduction Nike, Inc., over the past thirty years, has transformed itself into the premier American supplier of athletic shoes, apparel, and sports equipment. Additionally, staples of the Nike brand, such as the slogan “Just Do It,” and the Nike swoosh, have become well-known worldwide. Throughout the sporting community, the Nike brand has become synonymous with high-quality performance apparel. Strategically, Nike has realized great success in its traditional markets located in North America and Europe. International market expansion is now the primary goal of the corporation.
Shorts can have prices from fifteen to thirty dollars. Pants vary from thirty to fifty dollars So Nike has more of a style and feeling variety and the cost is good for their products. Adidas has its famous three line stripes which revolutionized the style of the sport clothing for soccer. Lots of soccer teams wear them but one team that really pulls it off is AC Milan, another professional soccer team who is sponsored by Adidas. They usually always have three lines somewhere on their clothing.
Ticketshare 340,000 tickets distributed to good causes The London 2012 ticketshare scheme saw a total of 340,000 Olympic and Paralympic tickets donated to schools and other good causes. Athlete’s Friends and Family Programme This ticketing programme offered every athlete competing at the games the chance to buy up to two tickets for friend and family for each session in which they were competing. This was the first time an organizing committee had centralized the process to include every athlete in every session in every sport, complementing what the athletes were able to access through their
• Summary The UEFA Champions League is the premium European club soccer competition; some say it’s even bigger that the FIFA world cup as a soccer clubs success is measured by the number of champions league titles they have , any soccer fan knows that you can watch soccer at its highest level during this games and that is why companies try to do their best promoting their products during these games and what makes this event so special is that UEFA champions league as it name suggests is a league which goes on for 9 straight months, which makes an amazing opportunity for companies to promote their products. Television channels that have the right to stream the games also make a lot of profit from advertising during the games as 150 million people watched last year’s final, which is a lot more that the number of people who watched the super bowl that very same year. Ford Motors is one of the six main sponsors along Heineken, MasterCard, UniCredit, PlayStation and Gazprom. By sponsoring such an event Ford is able to directly reach its target customers for 9 straight months every year. Since a large percentage of Fords potential customers in Europe are soccer fans and it’s likely that they watch the UEFA Champions League.
Production happens in mainland China in a factory owned by a Taiwanese. Some components come from Japan and Indonesia, and the design and marketing come, of course, comes from America (Pervez, 2009). Global interdependence has not only shaped the way Nike produces its goods but also how they promote them. During international events like the Olympics, Nike’s high cost advertisement is seen throughout. Nike is also a ubiquitous sponsor of huge international events such as soccer's World Cup (Pervez, 2009).