Nike Essay

600 Words3 Pages
Nike is the leading footwear company in the world. PEST Analysis sums up how the company's business strategies fare in the macro environmental level. Nike, Inc. is an incorporated company that designs, develops and markets worldwide athletic footwear, apparel, equipment and accessories. Nike employs both traditional and non-traditional distribution channels in almost 200 countries with primary market regions in the United States, Europe, Asia Pacific, and the Americas. Nike has some 20,000 retailers worldwide including Nike factory stores, Nike stores, NikeTowns, Cole Haan stores, and Web sites which sell Nike's sports and leisure products. Nike accounts for 33% of the global market share in the athletic footwear industry. PEST Analysis of Nike Nike, being an international organization, needs to focus on macro environmental factors. Macro environmental factors comprise Political, Economics, Society, and Technology, viz, PEST Analysis. Ads by Google W Kurtis Starting @ Rs199 Summer Kurtis Upto 80% Off. Free Shipping. Pay CoD. Buy Now! Man Shoes New Fall Winter Collections Free Shipping Free Return Political Analysis The government must create economic policies that will foster the growth of businesses. Nike, fortunately, has been helped by the US policies which enable it to advance its products. The support accorded to Nike by the US government, particularly in the general macroeconomic stability, low interest rates, stable currency conditions and the international competitiveness of the tax system, form the foundation critical to Nike’s growth. MORE ON THIS TOPIC * ------------------------------------------------- Audit on Nike's Marketing Strategies * ------------------------------------------------- New Golf Shoes for 2010 * ------------------------------------------------- Nike Re-Use a Shoe Program

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