Nike Essay

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Nike 2 I have been playing sports since I was about five years old and for as long as I can remember I have always had to wear Nike basketball shoes or Nike baseball spikes. I would have to guess I was influenced in some way by my friends or classmates, however even today I still prefer to wear Nike athletic attire over any other clothing line. It’s hard to think of many symbols or logos that are more recognizable than the check mark that represents the Nike Swoosh. Nike to me is a status symbol saying I wear the best athletic product line available, and I don’t care if I have to pay a little more. Nike has endorsed some of the greatest athletes of all time including Michael Jordan, Kobe Bryant, LeBron James, Tiger Woods, Lance Armstrong, Derek Jeter, and Christiano Ronaldo. (Nike Endorsers) I feel endorsing the top athletes in the world have helped develop the popularity of Nike into the empire that it is today. However, it has not always been a simple path to success for Nike. During the 1990’s Nike’s reputation took a public relations set back when the United States public became informed of Nike’s sweatshop practices. With the help of public relation specialists Nike was able to deal with what I would call a crisis, and overcome the negative publicity by making changes to policies and procedures. Many people don’t know that there actually is a meaning behind the name Nike. Nike, Pronounced Ni-key is the winged goddess of victory according the Greek mythology. The goddess stood at the side of Zeus, the ruler of the Olympic pantheon in Olympus. Nike presided over history’s earliest battles, and symbolized victorious encounters. Greeks would say, “When we go to battle and win, we say it’s Nike.” (Nike Nike 3 Consumer Affairs, 1996) The swoosh logo or check mark was created by Caroline Davidson in 1971 and was meant to represent the wing of the Greek

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