Newspapers Essay

335 Words2 Pages
Driven from Within “Driven from within” is a book about MOTIVATION, DRIVE and AUTHENTICITY by Michael Jordan. It’s how Michael Jordan, the greatest basketball player of all time, became just that. He shares a lot about his own values and beliefs, which drive him to become the best. The book, which is two hundred and eight pages, is a very good read. It is also filled with pictures, everything from his days at North Carolina to his time in minor league baseball to his as a Chicago Bull and many pictures of his sneakers. The pushing of brand Jordan is quite evident. Even in Grambling, students are still seen donning the basketball player’s distinctive kicks. But that’s not to take away from the message of his tenacity and passion on the court bleeding over into his post-athlete days as a businessman. In fact the pictures in this book are so plentiful, you could almost call it a picture book, as there is literally almost a picture on every page - which is a great thing for us Michael Jordan fans. Besides Michael's own pearls of wisdom, we hear from nine of the people closest to him, including his mother, Delores, his agent, David Falk, the designer of 14 of his 20 sneakers, Tinker Hatfield, his college coach, Dean Smith, and Howard White, his first friend at Nike. First of all, ask yourself, how many athletes manage to remain in the public eye three years after the end of their playing careers? Michael has, and his partnership with Nike is as mutually profitable as ever. His Air Jordan’s, now celebrating their 20th anniversary, have flourished not only due to his extraordinary, gravity-defying basketball talents, but also due to a combination of his charisma and business acumen. Overall, Driven From Within is a quick, enjoyable read with the message that hard work pays off with the added bonus of it also being a scrapbook on Michael’s career and

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