New York Time Essay

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Case Introduction The New York Times (NYT) is an American daily newspaper founded and published in New York City since 1851. It was founded by George Jones and Henry Jarvis Raymond. It was one of the last newspapers to adopt color photography. New York Times is the third largest dairy newspaper in United States. However, its print circulation has fallen. Sales of newspaper declined because of the rise of online alternative media and social media. The New York Times has been going through a downsizing for several years in common with a general trend among print news-media General Environmental Analysis (STEEP) SOCIAL / DEMOGRAPHIC - working people - economic preference - political preference - sport preference ENVIRONMENTAL / GEOGRAPHIC - environmental protection law - waste disposal TECHNOLOGICAL - online news - social networks - communication channels POLITICAL / LEGAL / GOVERNMENTAL - freedom of press - political stability ECONOMIC - declining consumer retail market - exchange rate SWOT ANALYSIS STRENGTHS - customer loyalty - an established distribution channel - great image/reputation WEAKNESSES - high cost of production - increased newspaper prices - Lacks differentiation OPPORTUNITIES - online marketplace - international expansion - development of new technology THREATS - online news - Decline in newspaper industry print circulation - price competition Porter’s Five Forces NYT Power of Supplier Power of Customer Intensity of Rivalry Threat of Substitutes Threat of New Entrants • Medium power • Internet provider • High • Many choices • Increased newspaper prices • Medium • Large industry size • Ranked in 3, customer loyalty • High • Lack of differentiation • A lot of news industries • High • Internet created news Opportuniti -es • Allow to self- public It is unattractive because high cost, high competition,

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