New Media Public Sphere Essay

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New Media is a 21st Century catchall term used to define all that is related to the internet and the interplay between technology, images and sound. In fact, the definition of new media changes daily, and will continue to do so. New media evolves and morphs continuously. The new media are in the spotlight of contemporary research. Besides technological innovation and the ideological fascination of the ‘new’, their use, purpose and influence on society are still not fully understood. The development of the new media has become an important indicator for measuring social, cultural and political ‘change’. New media has had a profound effect on three of the most essential categories of society in the twenty-first century: economics politics, and the exchange of ideas. Economically, new media is the globe’s commercial skeleton. Fiber optic wiring networks between the world’s cities connect one to another to another. Not only does this simple fact make global finance and trade a physical reality, since data networks between firms and investors are universally accessible, but it also impacts the possibilities and conceptions of so-called “old commercial” enterprises while giving rise to new ones. Every time a customer goes online to shop for that rare book title, or that overstocked iPod, or even the digital camera from a large retail store available down the block, new media is on both sides of that transaction. New media is not only the product but helps to mould the process of electronic commerce. This means that manufacturing and production are largely focused on making the hardware that supports new media, while “softer” enterprises like news agencies, programmers, and artists adapt their crafts to the flows of the electronic current. Public sphere is a concept created in the 18th century and further developed by Jürgen Habermas, who stated that the public sphere

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