How has access to digital media technology changed the way in which the audience consumes media? The increasing access that the majority of the population has to digital media technology has resulted in it becoming an integral part of our lives. This has sparked a variety of changes in the way audiences now consume media and information in general, culminating in the digital age we live in today. As more and more people are introduced to the world of digital media technology, the number of ways we are able to acquire information is ever increasing. People are now able to communicate much more easily, resulting in radical connectivity, where the ability to send vast amounts of data instantly, frequently and globally has transformed life for businesses, culture and even politics.
Identity Theft or Identity Fraud As a result of the expansive evolution of technology and its easier than ever access, (the Internet) identity theft has grown significantly over the last two decades. Identity theft is now the fastest growing crime in the United States. (Federal Trade Commission) A. Identity theft has grown rapidly and significantly over the past two decades. 1.
All though magazines and newspapers were still in demand and still used often. The radio was an easier way to get the new on the go. As well it allowed the development of talk shows, which was a way to introduced personal ideas and thoughts of the news to the public. Latter the television was introduced to the public in the 1950s. Television was something that completely revolutionized the way the mass media interacted with the public and became the main source of resources and information.
20th century music took full advantage of new technologies as they became available. Not constricted by the rules of the classical period, composers had the freedom to write however they pleased. There were many innovations during the 20th century that contributed to how music was created, shared and appreciated. Technological advancements in TV, and recording enabled the public to listen to music in the comforts of their own home. At first, listeners favoured the music of the past, such as classical music.
“Popular culture encompasses the most immediate and contemporary elements in our lives, elements which are often subject to rapid changes in a highly technological world in which people are brought closer and closer by the ubiquitous mass media” (Petracca, Sorapure, 2007). The transitory nature of popular culture is fascinating. The images seen on television may be replaced with an entirely new image, new phrases, new music and new personalities. This constant barrage of input has a profound effect on society. The ebb and
Examine the ways in which digital technologies have changed the nature of media consumption in everyday life. The presence of digital technologies such as the Internet, social networking and mobile technologies has, in just the matter of decades, changed from being at the vanguard of revolutionary communication technology, to being for most people, an ordinary element of our daily lives and culture. The optimism of various digital technologies’ ability to revolutionize the nature of media consumption in everyday life has always been apparent with the continuously changing and advancing technologies. These technologies offer to create active and engaged audiences and interactive platforms for the desired level of consumption, which was not as readily available with the previous media age (Poster, The Second Media Age 1995) . The Internet for example, for most, has predominantly become a foremost aspect of working life, leisure, social life and political life; it has become knitted within the permanent formations of our society.
Charles Babbage endowed the human mankind with one of the brilliant inventions, the computer. According to the Oxford definition computer is a device for processing information at high speeds, by electronic method. In the present era no one is alien to the word ‘computer’. We can feel the presence of computer everywhere it could be a local shopping center, computer center, banks and many more other spheres. Our every activity, whether it is at home or in business, is getting more and more efficient.
Today it is much easier to access the news and media we can now turn on the TV, computer, phone, tablet to hear quickly what is going on in the world or to watch the latest film or download the latest music or even find out about the history or information about anything. Globalisation and new media Globalisation has effected the rapid change and creation of new media such as social networking and
New media is a broad term that includes the amalgamation of traditional media (like film, music, images, spoken and written words) with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the internet. (Zorn, T. E. 2002, retrieved from http://s3.amazonaws.com/edmodo/nsted/lecture_2_what_is_new_media_art_part_1.pdf). "New media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. What distinguishes New media from traditional media is not the digitizing of media content into bits, but the