Although the 1920’s would inevitably lead to an economic crash the would devastate the nation, its decade was both booming and rife with advancements. This era thrust an entirely new outlook amongst the citizens of the country, and brought to then a new and more fast-paced style of life. The 1920’s in itself birthed the nation with a brand new culture. Two factors, which most notably contributed to this new national culture, were advertising and entertainment. The 1920’s saw a shift in culture no other era had experienced thus far due to the growth and dominance of advertising.
Music has changed drastically over the past many years. People went from listening to records of classical music, to computer generated hip-hop. The huge change has to do with new technology being produced in the music industry. Besides just new production technology, there has been new methods invented to change the way we obtain and listen to music. We used to only be able to listen to music in our own houses, and now we could have hundreds of songs being carried in our pockets, ready to play at the touch of a button.
Satellite technology also benefitted advertising and marketing. Australian and overseas companies and businesses were now able to spread word of their new products to wider audiences. News technology changed majorly as a result of satellite technology. The Australian public didn’t have to wait to read about important world events in the newspaper. Satellite technology got rid of the delay as it was very efficient.
In an ever advancing world, we are constantly being bombarded with new technology. One of the most life changing pieces of technology was the personal computer. Throughout the past decade computers have advanced even more and almost everyone has one of their own or access to one at places like a school or library. With the ability to obtain vast amounts of information so simply with just a few clicks, the computer seems like such a great object. Although the computer is fantastic in many ways and has helped improve civilization’s way of living, have people all over the world come to rely on this device too much?
A wider variety of friends, from all over the world can easily be gained. Positive interactions can help build self-confidence. Dating sites such as eHarmony make dating a lot easier. Years ago, couples would pour out their emotions on love letters, phone calls, and in person. Today, the meaning of communication has completely changed.
While in the modern world advertising is much more accessible and very heavily abundant in day to day life, the promises and big talk of the new world during the early stages of America were just as effective in encouraging the progression of a “countercultural idea” running rampant through the soon to be citizens of our new nation. According to Thomas Frank, this idea was nothing new and seems to constantly exist where any sort of striving for personal gain is present. Starting in the ‘60s and continuing on in to the current day and age, it seems our society is spinning in a perpetual “rock ‘n’ roll” era (Frank, Pg166). That meaning the advertising fed to us by everything from cola companies to shampoo manufacturers is all fast paced and appeals to the thrill seeking rebel in each of us (Frank, 167). So at the moment, “an eternal fleeing of ‘sameness’[...]” is the ideal we strive for (Frank, Pg 166).
Having an intellectual conversation or debate is no longer limited to the classroom, technological advancements in communication have driven people to interact and collaborate with people all over the planet spreading and expressing new ideas in new ways. It lowers the barriers of self directed learning and inspires exploration to satisfy curiosity or interest by offering a degree of freedom and autonomy not apparent in classrooms (Et Al 3). This is one of the greatest benefits of the internet, it grants you the freedom to learn about whatever you want while allowing you to establish credibility for yourself in your field of interest by connecting you to people interested or involved that field of interest. This freedom to share exchange ideas, creations, and feedback promotes the youth to create, share, and collaborate. Whether it be posting a tweet or writing on a blog, technology is giving young people a more and more diverse variety of ways and reasons to express their thoughts and opinions through writing.
Throughout history, there have been many different forms of entertainment. While television, video games, and computers are more recent additions to society’s ways of occupying themselves, books have been around for decades. From papyrus scrolls to leather bound books, these convenient documents have been transported readers to new lands, provided information, and induced all sorts of emotions ever since man could write. Books, being versatile and portable, have been read by billions of people all over the world. Various authors have written on various subjects, leading to an extremely large amount of information that can be easily accessed by anyone at anytime.
In today’s society it is almost impossible to escape the different technological advances we are faced with day to day. Throughout the last decade technology has gone through a lot of progression. We went from books and broadcasts such as newspapers, magazines, radio broadcasting and CDs; to the different kinds of smart phones, tablets, computers, and televisions that we have easy access to. Technology has changed the ways in which we are able to communicate amongst each other, gain access to information, goods and services. In Craig Watkins, Fast Entertainment and Multitasking in an Always-On World, he likes to call this “fast-entertainment- this ever-widening menu of media content that we can consume easily and on the go” (142).
This marketing tool has brought about many benefits to the promotion and sale of goods or services, because it is inexpensive and is a fast way to distribute information to a large audience globally. Internet marketing is a virtual interactive environment. Among many features, it has the capability to provide an instant response. Usually these marketing sites are well designed utilizing graphics, color, and multimedia to provide a strong visual appeal, and easy purchase process. Multiple links contains the management of digital consumer data and electronic customer relationships management systems such as customer 800 numbers and life chats.