New Food Ideas of Mcdonald's in China

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In china, people work hard and they have little time to cook during the weekday. To save time, fast-food restaurants are the good choice. That is why, restaurants like McDonald’s, KFC, Zhengongfu, and so one locate where there are many companies, mall , supermarkets. All these fast-food restaurant should fit the flavor of Chinese, or they will be left behind, since the competition is really fierce. To meet the Chinese market, McDonald’s has been Sinicized. Most of the food of McDonald’s in China can not be found in America. McDonald’s has been changing along with the characteristics of Chinese market. We have asked a group of Chinese people about the new product ideas of McDonald’s. They are as follows: Most of Chinese people want to be slim, especially for ladies. Seemly, the slimmer you are, the more beautiful you are. They will be anxious if their weight is increasingly high. Under this condition, the food without calories or little calories will be more popular. The new product should fit the features of Chinese people to become successful. Actually, hamburger only is not the food that Chinese people like most. Most Chinese people can not get used to eating hamburger with cola everyday, which will drive them mad. As a result, McDonald’s can provide some traditional Chinese food in China to attract more people. In fact, McDonald’s today have provided with Chinese food, such as Doujiang, Youtiao, steamed rice and so on. Things, like beef soup, noodles, steamed bread, sesame seed cake, and so forth, are really popular in China. Traditional Chinese Medicine ( TCM) is really popular in China now. People in China pay much attention to their health. There are many experts in China who are responsible for the health of Chinese people. They will tell people what they should eat and what they should do to keep healthy. To keep healthy, the experts suggest people that

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