In contrast “likes” measures the number of likers or the size of the audience on Facebook. b) For Carmex, “engagement” is more likely to be important because “likes” can be obtain easily through contests and promotions but these people may not exactly be the fans of the Carmex product. Carmex
Besides, YouTube – A video website that can help artists to share their music all around the world in a second. All those things can help people to get in touch with music easier than before, it creates a positive affection to music industry. * Competitors: Customers become smarter and smarter because the better education and social environment, the standards that music industry is required, are become higher and higher. Moreover, people have lots of methods to relax themselves instead of music, for example, Movie Theatre, digital social network platform. The entertainments around us are become better and more choices.
An “engagement” on the other hand, is how active its Facebook audience is with Carmex. When a person who likes Carmex on Facebook posts a comment on Carmex’s Wall, likes its status, or replies to one of their posts, the engagement level increases. These two metrics measure how many Facebook users like the Carmex brand, and also how active theses
C. Surveys of Home Accents proves that there is an increase in engaging social networking sources to shop and marketers use it to run their business. V. DIGITAL REVOLUSTION EXPOSURE TO SCREENS IMPACTS THE PURCHASE AND BEHAVIOR OF THE CONSUMERS A. Accessibility and features of digital tools that impacts behavior and expectations of consumers. B. Technology gives consumers instant results, advice, and personalization through devices which impacts
Calyx can run a mass of online ads in a short period of time such as before busy holidays like Valentine’s Day and Christmas even on a relatively tight budget. • Calyx could differentiate their brand and products from other major competitors who have been advertising extensively through mass-media. • Since Calyx has already received orders via their website, online advertising could make customers have a seamless shopping experience. And it could prevent customer secession and customer complaints. • Calyx could track and receive more accurate feedback through internet advertising.
This shows that the extent of digitalization has contributed to the growth and increasing diversity of the new media on society. Digital convergence has resulted in interactivity. Both convergence and interactivity have impacted on the growth and increasing diversity of the new media on society creating a participatory culture where media producers and media consumers interact with each other. Being able to vote for their favourite contestant and being able to call the judges on x factor has resulted in users having more control over media consumption than in the past as they are able to put forward their own opinions. In other words,
Making their products available in big box chains as well as local specialty shops allows convenience for both casual and more dedicated players, and their advertisements in sporting events, magazines, and online serve to get the brand name more attention than any other method. It's far more likely for people to stumble upon an ad than to follow a specific celebrity or physically attend an event. As for what Prince can do better, simplification is the key. Prince makes a point of targeting a few demographics and sub-demographics, and has a lot of products to consider. All that information would be overwhelming for the average consumer.
Today, the meaning of communication has completely changed. It has become much easier to sustain a relationship through social media and the constant interaction that it provides. In contrast, social media can also prove to destroy relationships. Some people may get so caught up in virtual relationships that they have little to no regard for actual relationships. They may become so used to communicating via internet that they lose basic communication skills and can’t hold a face to face conversation.
Impact of Social Media on Social Work Profession The use of social media in the social work profession has both ups and downs. The benefits of recruiting social workers and increasing communication among professionals are some of the highlights of using social media among professionals. A drawback to the use of social media is t information posted on a social media site, can be viewed by persons other than the client or friend to which the information was meant to be viewed by. In the ever changing technology world, exciting new therapeutic possibilities via new technologies, such as “Skype” are becoming more common tools being used in the social work profession. However along with the social media and technology come questions about ethical boundaries in relation to clients, social workers, and the use of technology and social media outlets.
People are now able to communicate much more easily, resulting in radical connectivity, where the ability to send vast amounts of data instantly, frequently and globally has transformed life for businesses, culture and even politics. A huge part of digital technology includes social media, which has made consuming information incredibly different from how it was a couple of decades ago. Since the arrival of digital media, the conventions of communication and most senses of hierarchy have been removed, making it customary for a single citizen to be able to send a complaint to their local cinema, to be able to show their support for a charity or even to start a political movement – all through the means of social media, and therefore through digital technology. One form of digital media is Youtube, a platform that has allowed audiences to become much more empowered because of their ability to share opinions in a creative way, making it extremely beneficial for them. This has resulted in an increase in the volume of opinions being heard – some of which rightfully deserve to be, and others, less so.