Table of Contents Tanglewood Case 3 2 Recruiting Guide-Sales Associate Purpose…………………………………………………………………………………….3 Link to Tanglewood Code Principles and Indicators……………………………………..3 Recruitment………………………………………………………………………………..4 Role Job/Analysis………………………………………………………………………….4 Role Profiling/Job Description Writing…………………………………………………...4-5 Competencies……………………………………………………………………………...5 Process……………………………………………………………………………………..6 Attraction………………………………………………………………………………….6 Internal/External Candidates………………………………………………………………7 Advertising………………………………………………………………………………...7-8 Applications………………………………………………………………………………..9 Selection……………………………………………………………………………………9 Assessment Methods……………………………………………………………………..9-10 Offer and Due Diligence Checks………………………………………………………..10-11 Expenses…………………………………………………………………………………..11 Induction………………………………………………………………………………….11 Open v. Targeted Recruiting……………………………………………………………...12 Data Table Summary……………………………………………………………………...13 Northern Oregon………………………………………………………………………….14 Tanglewood “Bottom Line” Metrics……………………………………………………...15 Proposal Paragraphs………………………………………………………………………16 Works Cited………………………………………………………………………………17 Purpose of this guide Tanglewood Case 3 3 This guide offers guidelines to those responsible for developing a recruitment and selection policy. It aims to provide a brief introduction to the subject and suggestions based on recognized good practice and the experience of those within the organization. The guide examines the various elements that might be included in a recruitment and selection framework and some of the questions that an organization may wish to address as they develop their approach. We do not aim to replace specific legal advice and all HR practitioners and managers involved in recruitment and selection are strongly advised to make sure they are aware of the legal frameworks within which
One Step Ahead Consultant CanGo Week 6 Analysis Team B: One Step Ahead November 24, 2013 One Step Ahead Consultant CanGo Week 6 Analysis Team B: One Step Ahead November 24, 2013 Table of Contents Executive Summary .3 SWOT (Strengths, Weakness, Opportunities, Threats) Analysis 3 Market Analysis 5 The Target Market………………………………………………………………………...6 Geographic area & Size of audience………………………………………………………6 Gender and Age…………………………………………………………………………...6 Occupation and Income levels…………………………………………………………….7 Trends & Outlook…………………………………………………………………………7 The Competition 7 Recommendation………………………………………………………………………….8 Competitive Analysis 8 Amazon Overview………………………………...………………………………………9 Amazon’s Strategy and Objectives………………………………………………………..9 Barnes & Noble Overview……………………………………………………………….10 Barnes & Noble’s Strategy and Objectives……………………………………………...10 Electronic Arts, Inc. Overview…………………………………………………………..11 Electronic Arts, Inc. Strategy and Objectives. …………………………………….…….11 Recommendations for CanGo. …………………………………………………………..12 Financial analysis 12 Borrowing Profitability…………………………………………………………………..13 Ongoing Sales……………………………………………………………………………14 2008 – Financial Report………………………………………………………………….14 Profit Margin……………………………………………………………………………..15 Liquidity……………………………………………………………………………….…15 Strategic Planning 16 Conclusion 18 References 20 Executive Summary This consulting report intended for CanGo’s efforts to generate new business endeavors to increase the vitality of the business while entering into the electronic gaming industry which is quickly growing. There are major quantities of demographics that will affect the On-Line Gaming environment. Electronic entertainment has transformed with increased access to interactive games online with the use of high-speed internet.
CASE ANALYSIS REPORT WILSON’S FAMILY RESTARUANT Presented to Professor John Pippy Memorial University OF Newfoundland Presented by Heather Careen Student # 201231388 August 8, 2014 Table of Contents EXECUTIVE SUMMARY 3 COMPANY OVERVIEW AND BACKGROUND 3 THE PROBLEM 4 CURRENT MARKETING SITUATION 4 SWOT Analysis 4 Consumer Analysis 5 Competitor Analysis 6 Constraint 7 IDENTIFICATION AND ANALYSIS OF ALTERNATIVES 7 RECOMMENDATIONS 9 Products and Services 9 Increasing Marketing Communication 10 Establish Loyalty 11 IMPLEMENTATION PLAN 11 BUDGET/EVALUATION 12 References 13 APPENDIX A – SWOT Analysis 14 APPENDIX B – Segmentation Scheme 16 APPENDIX C – Customer Analysis 18 APPENDIX D – Competitor Analysis 20 APPENDIX E – Analysis of Alternatives 22 APPENDIX F - Recommendation 24 APPENDIX G – Implementation Plan/Budget 26 EXECUTIVE SUMMARY John Wilson, owner of Wilson’s Family Restaurant, is faced with problems of declining sales, retaining customers and new competition. The purpose of this paper is to analyze the situation facing Wilson’s Restaurant and to provide a report summarizing the analysis and recommending a course of action to strengthen the restaurant’s brand, increase relationships with its customers and provide the best dining experience possible. To accomplish the task at hand a SWOT analysis was developed to discuss the restaurant’s strengths, weaknesses, opportunities and threats. As well, a consumer analysis was provided to discuss the relevant benefit segments for the restaurant. As Swiss Chalet is going to be the new kid on the market, Wilson’s competition, a competitive analysis of Swiss Chalet is also provided in the report.
Virtual Organization Kudler Fine Foods Suecirin Colon , Maybelline Torres, James Medina, Alvia Varona, Aixa Martinez, Marilys Robles Team B FIN 370 January 28, 2014 Prof. Fernando Padilla The purpose of this paper was to complete the assignment for week five according to the Syllabus for FIN370. We have selected the Virtual Organization Kudler Fine Foods and were asked to select among several options for expansion. We will state that the options that we will explain consider that the company that we have selected is privately held and is looking to expand operations. The three options that we will discuss that are open for our consideration are going public through an IPO, acquiring another organization in the same industry and
Manage Risk BSBRSK501B Skye Miller Assessment Task 1, 2 & 3 Table of Contents Type chapter title (level 1)1 Type chapter title (level 2)2 Type chapter title (level 3)3 Type chapter title (level 1)4 Type chapter title (level 2)5 Type chapter title (level 3)6 MacVille Pty Ltd Have successfully developed a chain of cafes in the CBD of Brisbane and CBD of Sydney, with the decision of expansion with the purchase of existing Hurley’s café in Toowoomba. Macville’s strong focus on providing superior customer service in a safe café style environment, Hurley’s will need to undergo re-branding and re-establish of current operations within the café. In my current role of Risk manager/ Assessor I have conducted the following report/ assessment to be taken into consideration and be addressed.
Marketing Plan: Nutri Coke Brendon Guth, Rhonda Kleese, Jeanne Viers, Jerry Warnock MKT/571 June 30, 2012 Karlene Swalley Table of Contents * Product Description…………………………………………………………….3 * Product Positioning…………………………………………………………….3 * Targeting………………………………………………………………………… * Market Needs…………………………………………………………………… * Market Potential and Growth……………………………………………………..6 * SWOT Analysis for Domestic and International Markets…………………… * Competition………………….……………………………………………………..7 * Provides Marketing Objectives and Strategy…………………………………13 * Pricing…………………………………………………………………………….14
Marketing final paper MKT/421 Jeff Lewis 1/13/2014 Introduction In this part of our marketing plan we will talk about the different segments within the target market that will make up our target market for the new chocolate dipped oranges and cherries line. The criteria that we used to create our target market and why we segmented the way we did. The differentiation and positing of the new product line as well the stage of the product life cycle that sharies berries is in and how sharies barriers moves through the product life cycle each month in order to offer unique products to its old and new customers. Segmentation criteria Sharies Barriers is an online only shopping site they do not have a physical store where people
Prepared for [pic] Tara Schratz March 15, 2007 by PRA Destination Management New Orleans Terry Jackson Table of Contents Table of Contents 2 PRA New Orleans 3 Transportation Options & Costs 3 Transfer Costs 3 Charter Costs 3 Recovery School District 4 Program Details 4 Habitat For Humanity – Indoor Teambuilding 5 Program Details 6 Habitat For Humanity – Outdoor Teambuilding 7 Program Details 7 Mardi Gras Float Building Rally 8 Program Details 8 Cajun Encounter 10 Program Details 10 Under the Sea Adventure 12 Program Details 12 Rollin’ on the River 14 Program Details 14 Bourbon Street Balcony Bash 16 Program Details 16 Mardi Gras
Pinkberry in Brazil Country Notebook Final Project Report Submitted To: Submission Date: 24th December, 2010 Table of Contents 1 Launching Pinkberry in Brazil 1 1.1 Company Introduction 1 1.2 Locations in Brazil for Pinkberry Franchise 3 1.3 Corporate Level Strategy 4 1.4 Business Level Strategy: Product Differentiation 6 1.4.1 Global Product Planning: Strategic Alternatives 8 1.4.2 Broad Market Strategies 9 1.5 SWOT Analysis 10 1.6 INDUSTRY ANALYSIS 14 1.6.1 Industry Life Cycle 14 1.6.2 Porter’s Five Forces 15 1.6.3 Competitor Analysis 17 1.7 Marketing Plan 18 1.7.1 Segmentation 18 1.7.2 Marketing Mix 18 1.8 Supply Chain and Resource Management 21 1.9 Financial Analysis of Launching Pinkberry in Brazil 23 1.10 Consumer Insights & Yogurt Trends In Brazil 24 2 WHY BRAZIL? 25 2.1 Country diamond 25 2.2 Institutional voids 28 2.3 PESTL Analysis 29 2.4 Cultural Analysis 34 2.4.1 Background of culture 34 2.4.2 Food in Brazil 34 2.4.3 Corporate Culture in Brazil 35 2.4.4 Geert Hofstede’s cultural Dimensions: Brazil 36 3 Conclusion 38 4 AppendiX i 5 References iv Executive Summary Pinkberry is a leading brand in USA which specializes in frozen desserts. Pinkberry’s main focus has always been providing healthy and delicious menu. Pinkberry differentiates itself on the high emphasis it pays on forming close relationship between the firm and the customers. One such example is the customization they offer to the customers in their products.
Building Brand Equity - การสร้างคุณค่าของ Brand นักการตลาดกล่าวว่าการสร้างคุณค่าจอง Brand คือการให้ข้อมูลที่ถูกต้องของ Brand แก่ลูกค้าที่ถูกคน ซึ่งสิ่งที่เป็นตัวขับเคลื่อนหลักในการสร้างคุณค่าของ Brand มี 3 อย่างดังต่อไปนี้ 1. Brand Element or Identity - องค์ประกอบหรือเอกลักษณ์ของ Brand คือ ชื่อ, โลโก้, สโลแกน, การบรรจุสินค้า ฯลฯ 2. Product and service, all accompany marketing activities and supporting marketing program - ตัวสินค้าและบริการรวมถึงกิจกรรมทางการตลาดต่างๆด้วย 3.Other association indirectly transferred to the brand by linking it to some other entity - สิ่งอื่นๆที่สามารถเชื่อมโยงเข้าหาแบรนด์ของเราได้ตัวอย่างเช่น Tokyo Banana ใช้ชื่อเมืองมาเป็นส่วนนึงของ Brand หรือ Harajuku cafe crepes ที่ใช้ชื่อย่านฮาราจูกุมาเป็นส่วนนึงของชื่อร้าน Choosing Brand Elements - การเลือกองค์ประกอบของ Brand Brand Elements เป็นเครื่องมือที่ใช้บ่งบอกได้ทั้งเอกลักษณ์และข้อแตกต่างของ Brand ซึ่งบริษัทที่มี Brand ที่เข็มแข็งส่วนใหญ่จะมีการใช้ Brand Elements มากกว่า 1 อย่างเสมอ ตัวอย่าง - Mcdonald มีชื่อ Brand, Logo รูปตัว M, Slogan “I’m lovin’ it” ในการเลือก Brand Elements ที่ดี นักการตลาดต้องคำนึงถึงว่าถ้า ชื่อ หรือ สโลแกน เป็นสิ่งเดียวที่ลูกค้ารู้เกี่ยวกับ Brand ของเรา เค้าจะนึกถึงอะไรก่อนเป็นอันดับแรก ตัวอย่าง - Land and House รู้ว่าขายบ้านแน่ๆ, เด็กสมบูรณ์ได้ยินครั้งแรกนึกถึงอะไร ? Brand Elements Choice Criteria - เกณฑ์ในการเลือกองค์ประกอบของแบรนด์มีดังนี้คือ 1. Memorable - เป็นที่จดจำได้ง่าย ตัวอย่าง - มาม่า, Lays 2.