NETFLIX MARKETING PLAN OUTLINE Name Institution NetflixMarketing Plan Outline 1.0 Company Description Netflix, Inc. is a provider of online movie rental subscription service that has over 40 million subscribers in more than 40 countries within parts of Europe, South America and North America. The company provides its members with three different services that include domestic streaming, international streaming and DVD by mail services. Domestic and international streaming entails offering its subscribers within the United States and other countries access to a variety of DVD and Blu-ray titles and other streaming content choiceson nearly any internet-connected screen. It also provides flat rate DVD mailing services using Permit Reply Mail within the United States. 1.1 Company History Netflix, Inc. was founded in California in 1997 by Reed Hastings and Marc Randolph.
Which of Netflix’s competitors do you believe has the most innovative business model? Which competitor do you think worries the top management team of Netflix the most? (A) I think that red box has the most innovative business model next to Netflix. (B) I think red box worries Netflix. They are the top competitor for Netflix because they are steady coming up with new ideas and not to mention they did play a huge part in almost putting block buster out of business.
In 2000 Cuban introduced himself to the NBA community when he purchased the Dallas Mavericks for $285 million (“Mark Cuban”). Facebook cofounder and CEO Mark Zuckerberg has led his social network to new heights, even as some younger users have grown tired of it. Revenue grew 58% in 2014 to $12.5 billion, supported by a jump in mobile ads (Williams 12). Some 1.4 billion people around the globe are on Facebook, and those users are watching 3 billion videos a day on the site. Its Instagram unit has more than 300 million users, while mobile messaging app WhatsApp, which it purchased for $19 billion in cash and stock in 2014, has 700 million users and is growing.
CanGo is a company that has experienced record growth over the years and continues to put fourth effort to expand by considering investing in the Online Gaming industry. The video game industry is poised to reach $70.1 billion in revenue by 2015. This report evaluates CanGo as well as the Online Gaming industry and concludes that it would be ideal for CanGo to proceed with the Online Gaming venture. It is our
CanGo is not considering the major benefit of an IPO, which is increased capital that comes from investors. If CanGo does not take this form of increased capital into account it will limit their growth. Recommendation 3 Offer an IPO CanGo should offer an IPO, allowing for increased capital. By offering an IPO CanGo will able to take a big step in the right direction of expanding their new ventures. Investors investing in an IPO are aware that it takes time to see a solid return/profit when a company is expanding into new ventures and that risks are involved.
We must first start off with GameStop as the most obvious. According to Reuters.com “GameStop has gone from having about $1.2 billion in debt after it bought Electronics Boutique in 2005 to generating an estimated $500 million in free cash..”(Reuters, 2012) This type of bank account offers GameStop a wide range of efforts to build into their existing storefront structure and expand to build other stores and increase development into their digital delivery service as mentioned before. CanGo has 164 million in working capital that is definitely strength in the financial aspects of venturing into the online gaming market. GameStop is in a booming game market; however its weakness is that it has the obstacles of intense competition and piracy concerns. We move on to Xbox that has an overwhelming advantage for being in the online gaming business since 2002.
THE NEWEST AND MOST POPULAR MOVIES FOR A LOW DAILY RATE Redbox Fun Facts Renting more than 2 billion discs to date, Redbox is America's destination for movies and video games. With 34,600 locations nationwide, Redbox is the fun, fast, easy way to rent the latest new release movies on DVD or Blu-ray Disc® and the top new release and family video games. Featuring up to 200 titles and 630 discs, Redbox is a fully automated video rental store contained in 12-square feet of retail space. With more than 68 percent of the U.S. population living within a five-minute drive of a Redbox kiosk, Redbox is where America rents movies and games. * Convenient.
a) Internal Rivalry There is substantial rivalry and competition between the offered companies in the industry, this include Blockbuster, Amazon, and Redbox. This competition is highlighted by the levels of marketing costs and advertising incurred by each firm. Netflix in 2008, spent over 200$ million in advertising which was dominated by various affiliate marketing deals and online advertisements, and remained at about 14% of revenue (Netflix, 2010). b) Substitute Products and Services For most homes Digital cable is now necessary, therefore many customers will have a film collection from their cable network. “On Demand,” Services offered by cable television providers might be a substitute for Netflix if they increase their movie stock list to a similar title selection.
For example, Goggle is providing the Premier edition subscription for their Apps for $50 per user per year, whereas Microsoft can cost approximately $500 per person per year. Microsoft wants to incorporate the internet into the desktop environment as much as possible but at the same time it wants users to retain their personal computers for a majority of their computing tasks. Microsoft is also now offering more software features and web-based services to boost its online presence. This includes Share Point and Microsoft Office Live. Both Goggle and Microsoft are growing
eBay.com Case Study Jay Johns MBA-540 November 24, 2013 Dr. Jay B. Larry Liberty University How does eBay create value? EBay creates value by becoming the world's largest online auction site. Since 2008 they operate in 39 countries with 276 million registered users all around the world. Their total value of closed items in 2007 alone was $59 billion (Brinkley, Smith, Zimmerman, 2009). What potential contracting problems exist on eBay?