The competitive forces that have challenged the movie industry are YouTube, google and other online sources where customers can download and watch movies/Television shows for free. The development of the movies and TV shows online has become a major problem for the movie/tv industry. YouTube, which started up in February 2005 quickly made the most popular video sharing website in the world with over 100 million views daily. Soon enough, video clips of copyrighted Hollywood movies and television escalated on YouTube. The media had to go through $1.25 billion in damage and lost battle.
2.If the price of both black and white and colour televisions falls, consumers buy more of each of them. Yet if consumers’ incomes rise, they buy fewer black and white televisions and more colour televisions. Show why these difference arise between these two types of goods. When the price of goods such as televisions that are price elastic to demand fall we tend to consume more of them. Demand is what people want and it is affected by price, income, tastes and price of other goods.
Netflix will give customers more value for the money. Netflix will achieve best-cost status by delivering attractive attributes such as, Better customer service, website features, faster delivery, and offering a wider selection of DVD's at a lower cost than their competitors. Netflix can operate at a level lower than their rivals mainly due to experience and the learning curve. Netflix is incorporating a hybrid of low cost and differentiation targeting value
Knowing that one of the basic assumptions about market participants is goal-oriented behavior, where the users are interested in fulfilling their personal goal; this is a good call. In addition the Netflix’s rent available title service is beneficial to the revenue growth. • Revenue sharing- the retailer pays a lower price for each DVD in exchange for sharing a portion of the rental revenue with the movie studio. • Video-on-demand- it allows home consumers to directly access movies via direct download and/or through online and digital subscriber services (like, satellite TV, cable TV, etc.). • Marquee Program base on pre-selecting four DVDs, with no late fees or due dates.
Push and Pushback in Streaming Video 1. a. Fostering deployment of technology that enables user-friendly, ease of access to the Netflix streaming service. b. Initiative of Netflix to get into original programming. c. Growing competitions from businesses such as Amazon.com, allow people to stream videos at no charge. d. Fees that studios charge Netflix for access to the studios’ content.
With DVDs mailed to 17 million monthly subscribers from 50 distribution centers nationwide, Netflix is now the industry leader in DVD rentals. However, its expertise in shipping and distributing DVDs won’t provide a competitive advantage when streaming files over the Internet. Indeed, Netflix’s Watch Instantly download service is in competition with Amazon’s Video on Demand, Apple’s iTunes, HuluPlus at Hulu.com, Time-Warner Cable’s TV
For years Netflix has been entering into deals with electronics manufacturers such as Song and Samsung to include the Netflix software with their devices, allowing the end-users to access the Netflix streaming service. Netflix needs to foster the creation of technologies that allow fast and easy access to the Netflix streaming service, while providing high quality content. The second major challenge is the growth in competition in the video streaming market, Netflix is competing against Hulu, Amazons subscription service, HBO Now, Google Inc. and others to dominate the video streaming market, and, at the time of this case study, was winning the battle against the newcomers, but this lead would surely decrease as other streaming services entered into agreement with movie and television studios. The third challenge that Netflix is facing is getting involved in original programming, creating their own series and movies. Netflix has had quite a bit of success here with shows such as ‘House of Cards’ and ‘Marvel’s Daredevil’, but other video streaming suppliers have started to create and release unique content as well, and some of the major media companies are pushing back against the unique content on streaming services by removing their own content from those streaming services.
EXTERNAL ENVIRONMENT ANALYSIS • • • • Situational Analysis Industry Analysis Competitive Environment Analysis Environment Trends SITUATIONAL ANALYSIS • Politics/Legal – Governmental regulation – little regulation – Supplier agreement – start rent DVD after 28 day DVD in market. • Socio-cultural – Changing in customers’ buying behavior – Changing in customers’ watching method – Customers’ perspective about price, time and quality of services. SITUATIONAL ANALYSIS cont.. • Technological – VHS to DVD - become one of the companies adapt this technology – Changing to stream online – digital age – Wide-spread in gadgets market – PSP, Blue Rays Player and others • Demographic – Increase world population – 6.1 billion in 2000 to 7.2 billion in 2015 SITUATIONAL ANALYSIS cont.. • Economic – Customers can watch a movies without paying more. • Socio-cultural – Most of the people like to watching movies – Changing customers buying behavior INDUSTRY ANALYSIS • Threat of new entrants/ barriers to entry – low entry barriers – Industry leader – Customer loyalty is weak • Power of suppliers – Suppliers own content that company needs. – Licensing deals – Legal issues INDUSTRY ANALYSIS cont.. • Power of Buyer – Customer loyalty is weak (price changes) – Majority of revenue is from customers • Product Substitutes – Alternative methods of receiving content – On demand, purchasing INDUSTRY ANALYSIS cont.. • Intensity of rivalry among competitors – Many competitor – Few emerging market
Pc, Mac, iPad, iPhone, Wii, PS3). The over all goals for Netflix are simple: to build the world’s best Internet movie service and to deliver a growing subscriber base and earning per share every year. 1. Identify the key elements of Netflix’s strategy. What competitive advantages is Netflix trying to achieve?
This is apparent by the inconsistency in the numbers of Netflix’s customer base. If there is something new that comes out that is more convenient to use, with a cheaper price, customers are going to be more likely to switch to the other option. Buyers – Customers have high buying power because of the many different options that are available to them when acquiring access to a movie. Suppliers – Supplier power is high because they are the ones who determine the timing of when a movie becomes available and set the costs of the movies. Substitutes – Substitutes are a strong force for the company because of all the competitors within the industry.