Net Suite Inc., Berlin Packaging, Churchill Downs, and Others: the Secret to Crm Is in the Data

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1) What are the business benefits of CRM implementations for organizations such as Berlin Packaging and Churchill Downs? What other uses of CRM would you recommend to the latter? Provide several alternatives. The business benefits of CRM implications for organizations such as Berlin Packaging and Churchill Downs are listed below: • Safety of costumer records and well managed system without scattered documents and overlapped files along with consistency. • Accurate source of truth which can be relied on. • Conversion of two different functions into one so that management becomes much easier and information’s become more relevant. • Exact accumulation of costumer circle and facilitates their categorization. • Proper tracking of costumers. The other uses of CRM would be: • Real time customization and personalization of products and services so that they can be related easily with each other. • To make sure that the customer who is happy with organization is consistently kept under same impression or not. • In order to provide support and service across all customer contact points so that customer could be more loyal towards organization. 2) Do you agree with the idea that smaller organizations are better positioned to be more effective users of CRM than large ones? Why or why not? Justify your answer. Smaller organizations have limited costumers or we can say few costumers so that it becomes easy for them to manage those information’s. Also when small organization adopts CRM, it becomes easier for it to implement it because changes and adjustments can be made within small mass, its not so difficult to make a change at small place but large organizations have large costumer following and they have large volume of data to be adjusted and managed and synchronized in the system, which becomes very difficult and things gets messed up. There arises the

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