Net Neutrality Essay

5798 Words24 Pages
Net Neutrality Abstract Net neutrality has been a topic which has been heavily discussed since the beginning of 2006. Net neutrality has drawn the attention of many well known corporations, politicians, and lawmakers who are proponents and opponents of net neutrality. Net neutrality was a key issue in the 2008 Presidential election. Furthermore, net neutrality’s new rules imposed by the Federal Communications Commission have been challenged in the U.S. Court of Appeals. However, the issue of net neutrality is not limited to the United States, but to other countries as well. The goal of this paper is to discuss the legal, ethical, and international aspects of this topic, how marketers are dealing with net neutrality, and to conclude with certain recommendations marketers can do to cope with this issue. Introduction The purpose of this paper is discussing the issues relating to net neutrality. Net neutrality is unfettered access to the Internet. Even though the concept of unrestricted access to Internet content sounds appealing, it has been a heated issue that has broadband providers, politicians, and regulatory agencies involved because of fear that the consumers will have to pay for access and speedy delivery of content. The first section of this paper begins with the history of the legal aspects of this issue. Net neutrality began garnering attention in December 2005 and in 2006 legislation was drafted and presented to both the House of Representatives and the U.S. Senate. Both houses did not approve the legislation brought to them. All of the proposed legislation is tantamount to the FCC’s net neutrality guidelines that were approved in December 2010. The guidelines have faced numerous lawsuits from broadband providers such as Comcast Corp. and Verizon Wireless who believe that the FCC has no authority to enforce net neutrality principles. The second

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