Smucker has acquired many highly regarded brands, including Jif, Crisco, Hungry Jack, Pillsbury, and Folgers (Thompson, et al., 2010, C-257). In all, they have four reportable segments: U.S. Retail Coffee Market, U.S. Retail Consumer Market, U.S. Retail Oils and Baking Market, and Special Markets. The three U.S. retail segments make up over 80 percent of Smucker’s nearly $2 billion net sales in 2011 (Annual Report, 2011). The Special Market segment represents sales outside U.S. retail market segments and includes their Canada, foodservice, natural foods, and international business areas. Although Smucker is in a good financial position, they are not without risks.
For the last 39 years this strategy has allowed them to be successful. Whole Foods Market is the world’s leading retailer of natural and organic foods, with 193 stores in 31 states and Canada and the United Kingdom. In Austin,
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Strategy Assignment Kudler Fine Foods has been through major changes, in which the changes have created advantages for the organization. Companies use information technologies and develop strategies and tactics to help them grow, lower cost, maintain a strategic and competitive advantage. Kudler Fine Foods have properly used the technology available to the company so that it will be beneficial to their growth and overall success. This paper will identify how technology has created business opportunities for Kudler Fine Foods. In addition, this paper will identify the generic strategy Kudler Fine Foods is pursuing, and based upon the generic strategy, this paper will identify some tactics the company should implement to realize the generic
In today’s business, it is more important than ever before for company to maintain customer’s loyalty due to the aggressive nature of the competition in the industry in general. Most companies invest heavily in research and development to combat this aggression and they are able to offer innovative product and services that differentiate them in the marketplace. Kudler Fine Food leverages BTM framework, to enable it to create a bridge between its business and technology. Kudler Fine Food’s business innovation includes the application of appropriate technologies to communicate it offering to its existing and potential customers. The technology innovation also enables Kudler Fine Foods to advertise its product line to the public so that they can know its products and services without necessarily visiting any of its store locations.
As a manager of Kudler Fine Foods, followings are the combination of my personal values and experience to strengthen the Kudler Fine Foods value. Small Organization Kudler Fine Foods strategic plan (2003) points out the advantage of small company that enables the company to control and monitor all daily and weekly activities. Clearer cut of daily and weekly activities is to create a division of duties and responsibilities of each section. Empowering and delegating the authority to the section leader reduces a manager’s energy to give a feed back to each employee, but also enables to check and verify the performance of employee with defined measurements. Competition Although KFF strategic plan (2003) states “ there are no other gourmet stores in our geographic area” (p.
BMGT 364 Business Management and Organization Theory October 19, 2014 Part 1: There are many similarities and differences between Whole Foods and Trader Joe’s mission statements. Although the mission statements are worded completely different from each other it is obvious that they are each trying to say the same thing in some manner. Whole Foods mission statement says “We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.” While Trader Joe’s mission states “Is to give to give our customers the best food and beverage values that they can find anywhere and to
Table of Contents Company Overview…………………………….……………………...3 Financial Statements…………………………………….……………4 Summary of Financial Statements………………………………8 Ratio Calculations…………………………………………………….10 Comparison of Ratios………………………………………...……..11 Discussion of Key Statistics……………………………………….12 Forecast…………………………………………………………………...13 Other Pertinent Information……………………………………..14 Recommendation……………………………………………………..15 Reference Page…………………………………..…………………….16 Company Overview: Publix Super Markets, Inc. is an American supermarket chain. It is the largest and fastest growing employee owned supermarket chain in the United States. Publix is a privately held company with operating stores in Florida, Georgia, South Carolina, Alabama and Tennessee. Publix was founded by George W. Jenkins in 1930 in Winter Haven, Florida. It has since grown into a Fortune 500 company with more than 1,000 stores.
In addition to providing fine high quality organic foods, a specialized staff must be retained and trained to meet the demands of this growing establishment. The management team is sure that the financial structure of Kudler Fine Foods can support the additional new positions, as well as, provide the necessary training needed to fulfill each job task related to the job description. The employee will be encouraged to provide a team work environment; while understanding the importance of facilitating individual equity, discouraging social loafing, and accepting the fact, that all employees have a growing interest in the success of this organization. With the support of Kathy Kudler, Encinitas can increase sales opportunities and increase the buying power of the community. In conclusion, Kudler Fine Foods needs to follow the above career plan in order to be successful in this type of market.
Healthy eating is a trend currently sweeping through the world. By determining if most of the potential and current clients eat healthy, the company will want to market products that promote healthy eating. This information is obtainable through food websites by tracking what surfers view what type of recipes and information. This way Kudler will target specific ads to specific customers. Using the Consumer Decision-Making Process The consumer decision-making process plays a major role in the purchases that consumers make.