Nestle Infant Formula

1145 Words5 Pages
Nestle Infant Formula Ethics Paper MG 660-145 Strategic Marketing Nestle S.A is a global nutritional Swiss brand that promotes health and wellness with its headquarters in Vevey, Switzerland. The company history started in 1866 when the first condensed milk factory was opened for business in Cham, Switzerland by the Anglo-Swiss Condensed Milk Company. Its founder is Henri Nestle; a German pharmacist who launched is Farine lactee, which is a combination of cow’s milk, wheat flour and sugar, saving the life of a neighbor’s child. It is pretty obvious that nutrition has been the foundation of the company. There was a merger between the Condensed Milk Company and Nestle. There was significant growth after the merger between the two companies between both the First and Second World War. The company offered more products beyond its condensed milk and infant formula products. At a Glance: Industry: Food Processing Founded: 1866 Country: Switzerland CEO: Paul Bulcke Website: www.nestle.com Employees: 333,000 Sales: $99.41 B Source: Forbes.com According to Forbes.Com Nestlé products are divided in to six segments, which include Beverages, Milk Products Nutrition and Ice Cream, Prepared Dishes and Cooking Aids, Confectionery, PetCare and Pharmaceutical products. When conducting business whether locally or internationally, business executives have to be mindful about its corporate social responsibility to its stakeholders. Also, companies should also make an effort to conduct business in an ethical manner. Boycotts are not good for sales for any business corporation. Business executives should take the relevant steps to solve and lessen any problems or issues that would affect sales or a positive brand image for the company. Nestle was faced with boycotts after being scrutinized for their intensive advertising and marketing strategies of their infant
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