Nestle Case Study

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Nestle Case Study 1. Market orientation is a process of development around the needs of its consumer. It can also be define as a business approach or philosophy that focuses on identifying and meaning the stated or hidden needs or wants of customers. It meant that the business outward looking and focussed on carrying out market research first and the making product that can sell. The market- led and focussed on establishing consumers demand so as to supply products that meet consumers’ needs and wants. 2. Ethics are moral principles that guide the way a business behaves. In business, the ethics are the moral principles or values held by those within the organisation. Nestlé’s decisions are guided by a series of business principles in order to be ethical in its business operations. For Nestle, the well-being of consumers and employees is central to its business principles. For example, one of the principles is Nestle recognises that its consumers have a sincere and interest in the behaviour, beliefs and actions of the company behind its brands in which they place their trust, and without its consumers the company would not exist. Business ethics is a study of what is constitutes right or wrong, good and bad. Business ethics also can influences the decision making of one company. One of the examples of business ethics is the company deals with their customers fairly and honestly. The company rproduct. Nestle developed a series of business principles focused on communications with consumers. Consumers nowadays want a healthy lifestyle. So in order to meet customers want, Nestle develop GDA labelling on the front of packs to show Nestlé’s consumers that the company is concerned about their health. The company added the visual form of GDAs in the front of the pack of each product. Hence, every customers know the information of the amounts of calories, sugars, fat,

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