Nestle Case Study

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Introduction Nestlé began in Switzerland in 1867 when Henri Nestlé, a pharmacist launched his product FarineLactée Nestlé, a nutritious gruel for children. Nestlé, which means ’little nest’, is used in both the company name and the logotype and symbolizes security, family and nourishment. Nestlé is today the world’s biggest food and beverage company and employs roughly 280,000 people in over 86 countries and have factories or operations in nearly every country in the world. The Nestlé family has grown to produce products that include chocolates, soups, coffee, cereals, frozen products, yoghurts, mineral water and other food products. Nestlé has continued to expand its product portfolio in the early 70’s to include pet foods, pharmaceutical products and cosmetics. Nestlé’s strategy is directed by several fundamental principles such as innovation and renovation which ensures that the existing products grow and maintain a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance or profit. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives. The company’s business principles are vital to its framework for corporate responsibility. This framework also enables it to create shared value with suppliers, partners, customers and consumers across the world. Nestlé’s corporate responsibility involves more than what the regulations and laws require, ensuring greater trust from individuals and organizations that does business with them. Nestlé’s main business principle is based on decentralization, meaning headquarters sets the overall strategy and ensures that it is carried out by each country but they are responsible for the running of its business. This approach is best summed up as: 'centralize what you must,

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