Nestle Business Plan

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THREE YEAR MARKETING PLAN FOR NESTLE HMPL-004 PRODUCT TABLE OF CONTENT EXECUTIVE SUMMARY The executive summary outlines the who, what, where, when, how, and why of the marketing plan. The plan is a three year plan that needs a formal marketing plan to launch its new product with partnership from Chi-med HMPL-004 which is a medicine created for patients with colitis and crohn’s disease. Targeted market aimed the targeted market are expected to receive positively he launch of this product since it carters for medical attention of their disease. The marketing plans at Nestle has proven to be successful over the years hence company success worldwide. With quality healthy products it has become leading company in2014.we expect that over the next three years after launching the product Nestle can increase it sales, offer new product, and provide healthy options for its costumers not only not only in food consumption products but also in medical field. COMPANY DESCRIPTION Nestlé is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland founded in 1905 by Americans Charles and George Page, merged with Nestlé after a couple of decades as fierce competitors to form the Nestlé and Anglo-Swiss Milk Company. The company grew significantly during the First World War and again offerings beyond its early condensed milk and infant formula products. It is the largest food company in the world measured by revenues. Nestlé’s products include baby food, bottled water, breakfast cereals, coffee, confectionary, dairy products, ice cream, pet foods and snacks. Nestlé employ around 330,000 people in over 150 countries and have 461 factories or operations in 86 countries and in five continents Africa, North America, South America, Europe, and Asia. In 2011, Nestlé was listed No.1 in the Fortune Global 500 as the world’s most

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